Everything you need to know...
International/EU: £14,415 per year (£1,200 for placement year)
Course summary
- Study your foundation year, then progress to the full degree.
- Develop important business skills from the very first day.
- Undertake applied projects and explore different ways of working.
This foundation year has been designed to enhance your knowledge in advance of undergraduate study. You'll study a range of business-related topics, and apply your skills on rewarding projects and assignments. After completing your foundation, you'll have everything you need for full honours degree study, and progress directly onto the BA Digital Marketing course.
Sheffield Business School accreditation
Sheffield Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), placing us in the top 5% of business schools globally.
How you learn
Your lecturer's view
All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.
The course is suitable if you don't meet the entry requirements for our BA (Hons) Digital Marketing course, or you want extra preparation before starting degree-level study. You share the first year with other Sheffield Business School foundation year students, then move on to the degree.
You will learn in a supportive, challenging and exciting environment. You will be based in Sheffield Business School — a vibrant, dynamic setting with excellent facilities located in the heart of the city.
You learn through
- lectures and seminars
- case studies
- presentations
- self-directed study
- work placements
- activities and events
In the foundation year, you'll study wider business topics, while specialising in your chosen subject area. You'll learn useful skills such as academic writing, work in diverse teams and learn to utilise a wide variety of data sources. In doing so, you'll fully prepare yourself for undergraduate study.
Course leaders and tutors
Tilahun Mekonnen
Senior LecturerCurrently working as a Senior Lecturer in Business Economics and the International Business Development Manager for Sub Saharan African Countries
Applied learning
Degree preparation
After the foundation year, you will be ready to start the full degree. BA Digital Marketing is an engaging, challenging course designed to give you an in-depth understanding of the continuously evolving and fast-paced digital marketing world, including mobile and social media.
Work placements
You will have the opportunity to arrange a year-long work placement in between your second and third years of the full degree. This is typically 48 weeks long and gives you a real-world experience to prepare you for your future career. Due to our strong relationships with regional, national and international employers, we can help you to secure a great placement opportunity and support you while you are there. Previous marketing students have gained placements at companies such as IBM, Adidas, Marks & Spencer and Disney.
Live projects
Throughout your full degree course you will be actively learning through exploring and evaluating real-life organisations. In some of these instances, you will select the organisation yourself but in others your tutors will bring the real world into your classroom
Networking opportunities
We are one of the few universities in the UK to have a student chapter linked to the Chartered Institute of Marketing.The Sheffield Hallam Student Marketing Society is a student learning community that complements and enhances your academic studies and allows you to link up with local professionals. runs regular events with local and national employers.
Come to an open day
Find out more at our undergraduate open days. Book now for your place.
Future careers
The full degree prepares you for a career in
- digital marketing assistant executive
- communications assistant executive
- digital communications assistant executive
- agency (digital) account executive
- promotional manager
- assistant brand manager
- creative team leadership
- sales and promotional management
Where will I study?
You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.
City Campus
City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.
City Campus map | Campus facilities | Keeping safe on Campus
Adsetts library
Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.
Learn moreEntry requirements
All students
48 UCAS points, including 24 points from one full A level, or equivalent, or an alternative qualification such as an Access course.
If English is not your first language you need an IELTS score of 6.0 or above, with a minimum score of 5.5 in each skill.
Please note the University will only admit students who are aged 18 or over at the point of enrolment.
Additional information for EU/International students
If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page. You can also watch a video guide on how to apply.
For details of English language entry requirements (IELTS), please see the information for 'All students'.
Modules
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
You will be able to complete a placement year as part of this course. See the modules table below for further information.
Year 1
| Module | Credits | Assessment |
|---|---|---|
| Module: Contemporary Issues | Credits: 20 |
Assessment:
Coursework |
| Module: Introduction To Business | Credits: 20 |
Assessment:
Practical |
| Module: Organisation Management And Delivery 1 | Credits: 20 |
Assessment:
Coursework |
| Module: Organisation Management And Delivery 2 | Credits: 20 |
Assessment:
Coursework |
| Module: Self And Stakeholder Management | Credits: 20 |
Assessment:
Coursework |
| Module: The Practice Of Business | Credits: 20 |
Assessment:
Coursework |
Year 2
| Module | Credits | Assessment |
|---|---|---|
| Module: Introduction To The Digital Environment | Credits: 20 |
Assessment:
Coursework |
| Module: Market And Digital Analysis | Credits: 20 |
Assessment:
Coursework |
| Module: Marketing Organisations And Society | Credits: 20 |
Assessment:
Coursework |
| Module: Marketing Research And Employability | Credits: 20 |
Assessment:
Coursework |
| Module: Principles Of Marketing | Credits: 20 |
Assessment:
Coursework Exam |
| Module | Credits | Assessment |
|---|---|---|
| Module: Advertising, Promotion And Creativity | Credits: 20 |
Assessment:
Coursework |
| Module: Foreign Language | Credits: 20 |
Assessment:
Coursework |
Year 3
| Module | Credits | Assessment |
|---|---|---|
| Module: Digital Technologies | Credits: 20 |
Assessment:
Coursework |
| Module: Marketing Metrics | Credits: 20 |
Assessment:
Coursework |
| Module: Mobile And Social Media | Credits: 20 |
Assessment:
Coursework |
| Module: Sales And Business Skills | Credits: 20 |
Assessment:
Coursework |
| Module: Strategic Approaches To Marketing Management | Credits: 20 |
Assessment:
Coursework |
| Module | Credits | Assessment |
|---|---|---|
| Module: Customer Psychology And Culture | Credits: 20 |
Assessment:
Coursework |
| Module: Foreign Language | Credits: 20 |
Assessment:
Coursework |
| Module: Service And Retail Marketing | Credits: 20 |
Assessment:
Coursework |
Year 4
| Module | Credits |
|---|---|
| Module: Placement Year | Credits: - |
Final year
| Module | Credits | Assessment |
|---|---|---|
| Module: Go-To-Market In The Digital Environment | Credits: 20 |
Assessment:
Coursework |
| Module: Marketing Innovation And Creativity | Credits: 20 |
Assessment:
Coursework |
| Module: Strategic Brand Management | Credits: 20 |
Assessment:
Coursework Exam |
| Module: Strategic Communications In The Digital World | Credits: 20 |
Assessment:
Coursework |
| Module: The Social Psychology Of Digital Media | Credits: 20 |
Assessment:
Coursework |
| Module | Credits | Assessment |
|---|---|---|
| Module: Communication Concepts For Marketers | Credits: 20 |
Assessment:
Coursework |
| Module: Foreign Language | Credits: 20 |
Assessment:
Coursework |
| Module: Relationship Marketing Management | Credits: 20 |
Assessment:
Coursework |
Fees and funding
Home students
Our tuition fee for UK students starting full-time undergraduate study in 2022/23 is £9,250 per year. During your placement year you will pay a reduced fee of £1,200.
† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.
International students
Our tuition fee for International/EU students starting full-time study in 2022/23 is £14,415 per year. During your placement year you will pay a reduced fee of £1,200.
Financial support for home/EU students
How tuition fees work, student loans and other financial support available.
Additional course costs
This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.
Additional costs for Marketing courses (PDF, 751.9KB)Legal information
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.
