Everything you need to know...
International/EU: £16,655 per year (£1,200 for placement year)
112-120 UCAS points
Employability
95% of our graduates are in work or further study fifteen months after graduating, with 83% in highly skilled employment or further study (2020/21 Graduate Outcomes Survey).
Student satisfaction
This course scored 93% for teaching satisfaction in the 2023 National Student Survey.
Course summary
- Gain the skills and attributes for a career in marketing communications and advertising.
- Learn to use contemporary multimedia solutions to develop integrated marketing communication strategies.
- Understand the latest digital and traditional marketing communication concepts and techniques.
- Have the opportunity to work abroad – with the possibility of funding through the Turing Scheme.
Embrace the changing nature of today’s business environment to develop your intellectual and creative knowledge of marketing communications and advertising – balancing both theory and practice. On this course you will create a portfolio of work to show future employers your creative and innovative skill set.
100% of our graduates are in work or further study fifteen months after graduating (2019/20 Graduate Outcomes Survey).
Accredited by
The course is accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining exemptions from units on CIM qualifications. Students may have the opportunity to join The Chartered Institute of Marketing (CIM) as a Studying Member.
Sheffield Business School accreditation
Sheffield Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), placing us in the top 5% of business schools globally.
Student View
Watch student Tom Stevens talk about what it’s like to study on this course.
How you learn
All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.
You’ll be taught by tutors with a range of advertising, public relations, branding, sales and marketing communications experience.
You learn through
- lectures, including specialist guest lectures
- seminars and workshops
- case studies
- live projects
- individual and group presentations
- directed learning activities
Course leaders and tutors
Giovanna Battiston
Principal LecturerDr Giovanna Battiston is a Senior Lecturer In Marketing in the Department of Management at Sheffield Business School.
Dr Emily Moorlock
LecturerLecturer in the Marketing subject group. Research focusing on relationships with consumer behaviour and branding.
Applied learning
Work placements
The course incorporates work-based and work-related learning, primarily through optional placements. You’ll have the opportunity to undertake an industry placement in between your second and third years of study. This is typically 48 weeks long and gives you a real-world experience to prepare you for your future career.
Through our strong relationships with regional, national and international employers, we can help you secure a great placement opportunity and support you while you’re there. If you’re doing your work placement in another European country there is a possibility of funding through the Erasmus+ programme (until 2023) or the Turing Scheme.
Live projects
You’ll experience work-based projects in each year of your course, increasing your knowledge, skills and attributes to prepare you for graduate-level employment. These will be a mixture of live client briefs and short placements. You can also pursue your own business initiative, subject to approval.
Networking opportunities
We’re one of the few universities in the UK to have a student Marketing Society linked to the Chartered Institute of Marketing. This is a student learning community that complements and enhances your academic studies, and allows you to link up with local professionals. You’ll automatically be a member of the society, which also runs regular events with local and national employers.
'As part of a competition ran by the marketing society, Rise at Seven provided us with a live client brief which was to create and pitch a digital PR campaign to one of their clients.
'I managed to apply key skills that I'd learnt on my course to my campaign, such as competitor and insight analysis. I also conducted social listening to make sure that my campaign was as current as possible and to listen out for emerging market trends.'
Ella Bradley, BA (Honours) Marketing, Communications and Advertising
Future careers
This course prepares you for a career in
- marketing communications
- digital marketing
- advertising
- agency account management
- promotional management
- brand management
- creative team management
- sales and promotional management
- public relations
- press
- media planning
- marketing
- events or exhibition management
Previous graduates of this course have gone on to work for
- Microsoft
- McCann Erikson
- WDMP
- Uber Agency
- Tesco
- Morrisons
- Disney
- Homebase
- Wilkinsons
- Go Outdoors
- Boots
- ESPN
- Harrods
Where will I study?
You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.
City Campus
City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.
City Campus map | City Campus tour | Keeping safe on Campus
Adsetts library
Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.
Learn moreEntry requirements
All students
UCAS points
- 112-120
This must include at least 64 points from 2 A Levels or equivalent BTEC qualifications. For example:
- BBC-BBB at A Level
- DDM in BTEC Extended Diploma
- Merit overall from a T level qualification
- A combination of qualifications, which may include AS levels, EPQ and general studies
GCSE
- English language or literature at grade C or 4
- Maths at grade D or 3
You can find information on making sense of UCAS tariff points here and use the UCAS tariff calculator to work out your points.
• Access - an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.
• entry with prior credit - we consider applications for direct entry to the final year from those holding Higher National Diplomas or equivalent qualifications
If English is not your first language, you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent. If your English language skill is currently below IELTS 6.0 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.
We welcome applications from people of any age. We may be flexible in our normal offer if you can show a commitment to succeed and have the relevant skills and experience. This must show that you will benefit from and finish the course successfully.
Additional information for EU/International students
If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.
For details of English language entry requirements (IELTS), please see the information for 'All students'.
Modules
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
Important notice: The structure for this course is currently being reviewed and enhanced to provide the best possible learning experience for our students. Module structure, content, delivery and assessment are all likely to change, but we expect the focus of the course and the learning outcomes to remain as described above. Once the changes have been confirmed, updated module information will be published on this page.
You will be able to complete a placement year as part of this course. See the modules table below for further information.
Year 1
| Module | Credits | Assessment |
|---|---|---|
| Module: Advertising, Promotion And Creativity | Credits: 20 |
Assessment:
Coursework |
| Module: Market And Digital Analysis | Credits: 20 |
Assessment:
Coursework |
| Module: Marketing Environment And Media | Credits: 20 |
Assessment:
Coursework |
| Module: Marketing Research And Employability | Credits: 20 |
Assessment:
Coursework |
| Module: People And Organisations In Context | Credits: 20 |
Assessment:
Coursework Exam |
| Module | Credits | Assessment |
|---|---|---|
| Module: Foreign Language | Credits: 20 |
Assessment:
Coursework |
| Module: Global Business Environment | Credits: 20 |
Assessment:
Coursework |
Year 2
| Module | Credits | Assessment |
|---|---|---|
| Module: Campaign Management | Credits: 20 |
Assessment:
Coursework |
| Module: Customer Psychology And Culture | Credits: 20 |
Assessment:
Coursework |
| Module: Marketing Communications Planning | Credits: 20 |
Assessment:
Coursework |
| Module: Marketing Metrics | Credits: 20 |
Assessment:
Coursework |
| Module: Sales And Business Skills | Credits: 20 |
Assessment:
Coursework |
| Module | Credits | Assessment |
|---|---|---|
| Module: Foreign Language | Credits: 20 |
Assessment:
Coursework |
| Module: Language And Specialist Cultural Studies | Credits: 20 |
Assessment:
Coursework |
| Module: Service And Retail Marketing | Credits: 20 |
Assessment:
Coursework |
Year 3
| Module | Credits |
|---|---|
| Module: Placement Year | Credits: - |
Final year
| Module | Credits | Assessment |
|---|---|---|
| Module: Building Brand Value | Credits: 20 |
Assessment:
Coursework |
| Module: Corporate Public Relations | Credits: 20 |
Assessment:
Coursework |
| Module: Marketing Innovation And Creativity | Credits: 20 |
Assessment:
Coursework |
| Module: Project And Event Management Strategies | Credits: 20 |
Assessment:
Coursework |
| Module: Strategic Communications In The Digital World | Credits: 20 |
Assessment:
Coursework |
| Module | Credits | Assessment |
|---|---|---|
| Module: Communication Concepts For Marketers | Credits: 20 |
Assessment:
Coursework |
| Module: Foreign Language | Credits: 20 |
Assessment:
Coursework |
| Module: Relationship Marketing Management | Credits: 20 |
Assessment:
Coursework |
Fees and funding
Home students
Our tuition fees for UK students starting full-time undergraduate study in 2024/2025 are regulated by the UK government and are yet to be confirmed. For an indication, our tuition fee for UK students starting full-time undergraduate study in 2023/2024 is £9,250 per year. During your placement year you will pay a reduced fee of £1,200.If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.
International students
Our tuition fee for International/EU students starting full-time study in 2024/25 is £16,655 per year. During your placement year you will pay a reduced fee of £1,200.
Financial support for home/EU students
How tuition fees work, student loans and other financial support available.
Additional course costs
This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.
Additional costs for Marketing courses (PDF, 237.6KB)Legal information
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.
Come to an open day
Find out more at our undergraduate open days. Book now for your place.
