Skip to content

TEST
Year of Entry 2021/22
BA (Honours)

Marketing Communications and Advertising

Full-time Marketing

Develop the knowledge, skills and expertise that you need to work in today's evolving marketing communication industry


Everything you need to know...

What is the fee? Home: £9,250 per year (£1,200 for placement year)
International/EU: £13,995 per year (£1,200 for placement year)
How long will I study? 3 / 4 Years
Where will I study? City Campus
What are the entry requirements? 112 UCAS Points
What is the UCAS code? N590
When do I start? September 2021
Placement year available? Yes

University of the Year for Teaching Quality, The Sunday Times Good Univeristy Guide 2020
Sheffield Hallam University open day

Come to an open day

Find out more at our undergraduate open days. Book now for your place.

Learn more

Course summary

  • Gain the skills and attributes for a career in marketing communications and advertising.
  • Learn to use contemporary multimedia solutions to develop integrated marketing communication strategies.
  • Understand the latest digital and traditional marketing communication concepts and techniques.
  • Have the opportunity to work abroad – with the possibility of Erasmus funding being available for European placements.

Embrace the changing nature of today’s business environment to develop your intellectual and creative knowledge of marketing communications and advertising – balancing both theory and practice. On this course you will create a portfolio of work to show future employers your creative and innovative skill set.


Sheffield Business School accreditation

Sheffield Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), placing us in the top 5% of business schools globally.

Student View

Watch student Tom Stevens talk about what it’s like to study on this course.

How you learn

Watch course leader Emily Moorlock talk about this course.

You’ll be taught by tutors with a range of advertising, public relations, branding, sales and marketing communications experience.

You learn through

  • lectures, including specialist guest lectures
  • seminars and workshops
  • case studies
  • live projects
  • individual and group presentations
  • directed learning activities

Course leaders and tutors

Alonso Blanco-Velo
Alonso Blanco-Velo

I have been lecturer in Higher Education since 2005, with 10 years of commercial and administrative experience. I obtained a PhD in Management in October 2015. I hav … Read more

Dr Emily Moorlock
Dr Emily Moorlock
Lecturer

Lecturer in the Marketing subject group. Research focusing on relationships with consumer behaviour and branding.

Applied learning

Work placements

The course incorporates work-based and work-related learning, primarily through optional placements. You’ll have the opportunity to undertake an industry placement in between your second and third years of study. This is typically 48 weeks long and gives you a real-world experience to prepare you for your future career.

Through our strong relationships with regional, national and international employers, we can help you secure a great placement opportunity and support you while you’re there. If you’re doing your work placement in another European country there is a possibility of Erasmus funding being available to support costs for overseas study.

Live projects

You’ll experience work-based projects in each year of your course, increasing your knowledge, skills and attributes to prepare you for graduate-level employment. These will be a mixture of live client briefs and short placements. You can also pursue your own business initiative, subject to approval. 

Networking opportunities

We’re one of the few universities in the UK to have a student Marketing Society linked to the Chartered Institute of Marketing. This is a student learning community that complements and enhances your academic studies, and allows you to link up with local professionals. You’ll automatically be a member of the society, which also runs regular events with local and national employers.


Future careers

This course prepares you for a career in

  • marketing communications
  • digital marketing
  • advertising
  • agency account management 
  • promotional management
  • brand management
  • creative team management
  • sales and promotional management
  • public relations
  • press
  • media planning
  • marketing
  • events or exhibition management

Previous graduates of this course have gone on to work for

  • Google
  • Microsoft
  • McCann Erikson
  • WDMP
  • Uber Agency
  • Tesco
  • Morrisons
  • Disney
  • Homebase
  • Wilkinsons
  • Go Outdoors
  • Boots
  • ESPN
  • Harrods

Accreditation

This course is accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining exemptions from units on CIM qualifications through the Graduate Gateway programme. Students have the opportunity to join The Chartered Institute of Marketing (CIM) as a Studying Member.

Where will I study?

You study at City Campus through a structured mix of online lessons and face-to-face teaching with access to digital and online resources to support your learning.

City Campus

City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.

City Campus map | 360 Interactive tour | Keeping safe on Campus

City Campus map
Location

Howard Street
Sheffield
S1 1WB

Get directions
Adsetts library
Adsetts library

Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.

Learn more

Entry requirements

All students

UCAS points

  • 112

This must include at least 64 points from 2 A Levels or equivalent BTEC qualifications. For example:

  • BBC at A Level
  • DMM in BTEC Extended Diploma.
  • A combination of qualifications, which may include AS levels, EPQ and general studies

GCSE

  • English language or literature at grade C or 4
  • Maths at grade D or 3

You can find information on making sense of UCAS tariff points here and use the UCAS tariff calculator to work out your points.

• Access - an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 Level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.

If English is not your first language you need an IELTS score of 6.0 or above, with a minimum score of 5.5 in each skill.

Please note the University will only admit students who are aged 18 at the point of enrolment.

Additional information for EU/International students

If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page. You can also watch a video guide on how to apply.

For details of English language entry requirements (IELTS), please see the information for 'All students'.


Modules

Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.

You can take an optional placement in year three.

Year 1

Compulsory modules
Module Credits Assessment
Module: Advertising, Promotion And Creativity Credits: 20 Assessment: Coursework
Module: Market And Digital Analysis Credits: 20 Assessment: Coursework
Module: Marketing Environment And Media Credits: 20 Assessment: Coursework
Module: Marketing Research And Employability Credits: 20 Assessment: Coursework
Module: People And Organisations In Context Credits: 20 Assessment: Coursework
Exam
Elective modules
Module Credits Assessment
Module: Foreign Language Credits: 20 Assessment: Coursework
Module: Global Business Environment Credits: 20 Assessment: Coursework

Year 2

Compulsory modules
Module Credits Assessment
Module: Campaign Management Credits: 20 Assessment: Coursework
Module: Customer Psychology And Culture Credits: 20 Assessment: Coursework
Module: Marketing Communications Planning Credits: 20 Assessment: Coursework
Module: Marketing Metrics Credits: 20 Assessment: Coursework
Module: Sales And Business Skills Credits: 20 Assessment: Coursework
Elective modules
Module Credits Assessment
Module: Foreign Language Credits: 20 Assessment: Coursework
Module: Service And Retail Marketing Credits: 20 Assessment: Coursework

Year 3

Optional modules
Module Credits
Module: Placement Year Credits: -

Final year

Compulsory modules
Module Credits Assessment
Module: Building Brand Value Credits: 20 Assessment: Coursework
Module: Corporate Public Relations Credits: 20 Assessment: Coursework
Module: Marketing Innovation And Creativity Credits: 20 Assessment: Coursework
Module: Project And Event Management Strategies Credits: 20 Assessment: Coursework
Module: Strategic Communications In The Digital World Credits: 20 Assessment: Coursework
Elective modules
Module Credits Assessment
Module: Communication Concepts For Marketers Credits: 20 Assessment: Coursework
Module: Foreign Language Credits: 20 Assessment: Coursework
Module: Relationship Marketing Management Credits: 20 Assessment: Coursework

Fees and funding

Home students

Our tuition fee for UK students starting full-time undergraduate study in 2021/22 is £9,250 per year. During your placement year you will pay a reduced fee of £1,200.

† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.

International students

Our tuition fee for International/EU students starting full-time study in 2021/22 is £13,995 per year. During your placement year you will pay a reduced fee of £1,200.

Students sat on a sofa

Financial support for home/EU students

How tuition fees work, student loans and other financial support available.

Learn more

Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Additional costs for Marketing courses (PDF)

Legal information

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.

Responsible for this course?

Find out how you can update the information on this page.

 

How do I apply?

You can apply for this course through UCAS.

Apply now via UCAS

Not ready to apply just yet?

Why not come to our next open day? Open days are the perfect place to talk to staff and students, visit our campuses and get all the information you need. Alternatively, feel free to ask us a question.

Come to an open day Ask a question

Where next?

Want to know more about Sheffield Hallam? Get your questions answered with our tips, guides and information.

A student ambassador talking to a visitor

Come to an open day

Meet our students and staff, see our campuses and accommodation, and get all the information you need.

Book now
undergraduate prospectus 2021

Order a prospectus

Find out everything you need to know about studying at Sheffield Hallam.

Order your copy today
Accommodation buildings

Find accommodation

We guarantee accommodation for all first year students. All of our halls are in popular student areas, and close to our campuses.

Find your home from home
Share this page

Cancel event

Are you sure you want to cancel your place on Saturday 12 November?

Close