Everything you need to know...
International: £13,650 per year (£1,200 for placement year)
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- Gain the skills and attributes for a career in marketing communications and advertising.
- Learn to use contemporary multimedia solutions to develop integrated marketing communication strategies.
- Develop an in-depth understanding of up-to-date marketing communication concepts and techniques.
- Have the opportunity to work abroad — with Erasmus funding available for European placements.
- Create a portfolio of work to show future employers a creative and innovative skill set.
Embrace the changing nature of contemporary business and the marketing communications environment. Develop your intellectual knowledge of marketing communications and advertising, balancing theory and practice.
Watch student Tom Stevens talk about what it’s like to study on this course.
How you learn
You are taught by experienced professionals with a range of advertising, public relations, sales and marketing communications experience.
You are provided with an academic and professional advisor in each year of your studies who will support you with personal and professional development planning and review.
You learn through
- problem solving exercises
- case studies
- individual and group presentation
Course leaders and tutors
Dr Giovanna Battiston is a Senior Lecturer In Marketing in the Department of Management at Sheffield Business School.
Lecturer in the Marketing subject group. Research focusing on relationships with consumer behaviour and branding.
The course incorporates and actively encourages work-based and work-related learning. Work-based learning is primarily through optional placements, where the course allows you the opportunity to undertake an industry placement. This is typically 48 weeks long in your third year of study.
Due to our strong relationships with regional, national and international employers, we can help you to secure a great placement opportunity and support you while you are there. There are no tuition fees for the placement year and salaries of up to Â£22,000 are possible. If you are doing your work placement in another European country there may be funding available through the Erasmus programme.
In the second year of the course, you undertake a comprehensive set of activities focussed on employability, and in particular placements to support you in a year in industry. Work-related learning involves exercises that simulate the workplace and are run as part of modules on the course.
We are one of the few universities in the UK to have a student chapter linked to the CIM. This is a student learning community that complements and enhances your academic studies and allows you to link up with local professionals. Another way to prepare for your career is to make the most of your automatic membership of the Sheffield Hallam Student Marketing Society, which runs regular events with local and national employers.
This course prepares you for a career as a
- communications assistant executive
- digital communications assistant executive
- advertising assistant or executive
- agency account executive
- promotional manager
- assistant brand manager
- creative team leadership
- event and exhibition management
- sales and promotional management
- public relations assistant or executive
Previous graduates of this course have gone on to work for
- McCann Erikson
- ?ber Agency
- Go Outdoors
This course is accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining exemptions from units on CIM qualifications through the Graduate Gateway programme. Students have the opportunity to join The Chartered Institute of Marketing (CIM) as a Studying Member.
Where will I study?
You study at City Campus
City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.City Campus map
Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.Learn more
This must include at least 64 points from 2 A Levels or equivalent BTEC qualifications. For example:
- BBC at A Level
- DMM in BTEC Extended Diploma.
- A combination of qualifications, which may include AS levels, EPQ and general studies
- English language or literature at grade C or 4
- Maths at grade D or 3
• Access - an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 Level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.
If English is not your first language you need an IELTS score of 6.0 or above, with a minimum score of 5.5 in each skill.
Please note the University will only admit students who are aged 18 at the point of enrolment.
Additional information for EU/International students
If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page. You can also watch a video guide on how to apply.
For details of English language entry requirements (IELTS), please see the information for 'All students'.
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
You can take an optional placement in year three.
|Module: Advertising, Promotion And Creativity||Credits: 20||
|Module: Market And Digital Analysis||Credits: 20||
|Module: Marketing Environment And Media||Credits: 20||
|Module: Marketing Research And Employability||Credits: 20||
|Module: People And Organisations In Context||Credits: 20||
|Module: Foreign Language||Credits: 20||
|Module: Global Business Environment||Credits: 20||
|Module: Campaign Management||Credits: 20|
|Module: Customer Psychology And Culture||Credits: 20|
|Module: Marketing Communications Planning||Credits: 20|
|Module: Marketing Metrics||Credits: 20|
|Module: Sales And Business Skills||Credits: 20|
|Module: Business In Practice||Credits: 20|
|Module: Foreign Language||Credits: 20|
|Module: Service And Retail Marketing||Credits: 20|
|Module: Placement Year||Credits: -|
|Module: Building Brand Value||Credits: 20||
|Module: Corporate Public Relations||Credits: 20||
|Module: Marketing Innovation And Creativity||Credits: 20||
|Module: Project And Event Management Strategies||Credits: 20||
|Module: Strategic Communications In The Digital World||Credits: 20||
|Module: Communication Concepts For Marketers||Credits: 20||
|Module: Foreign Language||Credits: 20||
|Module: Relationship Marketing Management||Credits: 20||
Fees and funding
Our tuition fee for UK/EU students starting full-time undergraduate study in 2020/21 is £9,250 per year. During your placement year you will pay a reduced fee of £1,200.
† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.
Our tuition fee for international students starting full-time study in 2020/21 is £13,650 per year. During your placement year you will pay a reduced fee of £1,200.
Financial support for home/EU students
How tuition fees work, student loans and other financial support available.
Additional course costs
This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.Additional costs for Marketing courses (PDF)
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.
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