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Year of Entry 2022/23
BA (Honours)

Marketing with Psychology with Foundation Year

Full-time Marketing

Gain a degree in Marketing with Psychology, with an initial foundation year to prepare for the course.


Everything you need to know...

What is the fee? Home: See fees section below
International/EU: £14,415 per year (£1,200 for placement year)
How long will I study? 4/5 Years
Where will I study? City Campus
What are the entry requirements? 64 UCAS Points
What is the UCAS code? B014
When do I start? September 2022
Placement year available? Yes

University of the Year for Teaching Quality, The Sunday Times Good Univeristy Guide 2020

Course summary

  • Study your foundation year, then progress to the full degree.
  • Develop important business skills from the very first day.
  • Undertake applied projects and explore different ways of working.

This foundation year has been designed to enhance your knowledge in advance of undergraduate study. You'll study a range of business-related topics, and apply your skills on rewarding projects and assignments. After completing your foundation, you'll have everything you need for full honours degree study, and progress directly onto the BA Marketing with Psychology course.

Sheffield Business School accreditation

Sheffield Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), placing us in the top 5% of business schools globally.

How you learn

Your lecturer's view
Watch course leader Elizabeth Dempsey talk about this course.

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

The course is suitable if you don't meet the entry requirements for our BA (Hons) Marketing with Psychology course, or you want extra preparation before starting degree-level study. You share the first year with other Sheffield Business School foundation year students, then move on to the degree.

You will learn in a supportive, challenging and exciting environment. You will be based in Sheffield Business School — a vibrant, dynamic setting with excellent facilities located in the heart of the city.

You learn through

  • lectures and seminars
  • case studies
  • presentations
  • self-directed study
  • work placements
  • activities and events

In the foundation year, you'll study wider business topics, while specialising in your chosen subject area. You'll learn useful skills such as academic writing, work in diverse teams and learn to utilise a wide variety of data sources. In doing so, you'll fully prepare yourself for undergraduate study.

 

Course leaders and tutors

No photo of Tilahun Mekonnen found
Tilahun Mekonnen

Currently working as a Senior Lecturer in Business Economics and the International Business Development Manager for Sub Saharan African Countries

Applied learning

Degree preparation

After the foundation year, you will be ready to start the full degree. BA Marketing with Psychology is an engaging, challenging course on which you'll cover the breadth of consumer psychology and gain a solid base in marketing — developing the skills and attributes that modern employers expect.

Work placements

We recommend for all undergraduate marketing students to gain real-world experience on placement. We have a range of useful industry contacts and offer support to help you find a suitable opportunity. These can involve anything from a short internship to a year-long paid position. Other marketing graduates have gone on to work for Nestle, Audi, IBM, John Lewis.

Live projects

Throughout the BA course, you'll work on live projects based on live briefs. These will allow you to make connections between your marketing and psychology studies — delivering credible outcomes for clients.

Field trips

There are field trip opportunities available to all undergraduate marketing students. These are delivered via the Marketing Society, and have included a visit to ITV studios.

Networking opportunities

The Marketing Society hosts numerous events throughout the academic year which offer students the opportunity to network with marketers, business leaders, academics and students.


Future careers

The full degree prepares you for a career in

  • marketing management
  • brand management
  • customer insight
  • consumer psychology
  • marketing research
  • communications — either on client or agency side
  • creative team leadership
  • executive market research
  • brand management

Where will I study?

You study at City Campus through a structured mix of online lessons and face-to-face teaching with access to digital and online resources to support your learning.

City Campus

City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.

City Campus map | Campus facilities | Keeping safe on Campus


City Campus map
Location

Howard Street
Sheffield
S1 1WB

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Adsetts library
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Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.

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Media, Arts and Communications Facilities Tour

Take a look around the media, arts and communication facilities at Sheffield Hallam University with lecturer Saskia Wilson.

Department page

Entry requirements

All students

UCAS points

  • 64

This must include at least 32 points from one A level or equivalent BTEC National qualifications excluding general studies For example:

  • CC at A Level
  • MPP in BTEC Extended Diploma.
  • A combination of qualifications, which may include AS levels and EPQ.

You can find information on making sense of UCAS tariff points here and use the UCAS tariff calculator to work out your points.

GCSE

  • English Language at grade C or 4 or equivalent
  • Maths at grade C or 4 or equivalent

• Access to HE Diploma from a QAA recognised Access to HE course. Normally we require 15 credits at level 2 and 45 at level 3. At least 15 level 3 credits must be at merit grade or above from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.

If English is not your first language, you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent. If your English language skill is currently below IELTS 6.0 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.

Please note the University will only admit students who are aged 18 at the point of enrolment.

Additional information for EU/International students

If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page. You can also watch a video guide on how to apply.

For details of English language entry requirements (IELTS), please see the information for 'All students'.


Modules

Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.

You will be able to complete a placement year as part of this course. See the modules table below for further information.

Year 1

Compulsory modules
Module Credits Assessment
Module: Contemporary Issues Credits: 20 Assessment: Coursework
Module: Introduction To Business Credits: 20 Assessment: Practical
Module: Organisation Management And Delivery 1 Credits: 20 Assessment: Coursework
Module: Organisation Management And Delivery 2 Credits: 20 Assessment: Coursework
Module: Self And Stakeholder Management Credits: 20 Assessment: Coursework
Module: The Practice Of Business Credits: 20 Assessment: Coursework

Year 2

Compulsory modules
Module Credits Assessment
Module: Marketing Organisations And Society Credits: 20 Assessment: Coursework
Module: Marketing Research And Employability Credits: 20 Assessment: Coursework
Module: Positive Psychology Credits: 20 Assessment: Coursework
Module: Principles Of Marketing Credits: 20 Assessment: Coursework
Exam
Module: Social Psychology Credits: 20 Assessment: Coursework
Elective modules
Module Credits Assessment
Module: Advertising, Promotion And Creativity Credits: 20 Assessment: Coursework
Module: Foreign Language Credits: 20 Assessment: Coursework

Year 3

Compulsory modules
Module Credits Assessment
Module: Marketing Metrics Credits: 20 Assessment: Coursework
Module: Sales And Business Skills Credits: 20 Assessment: Coursework
Module: Strategic Approaches To Marketing Management Credits: 20 Assessment: Coursework
Module: Work Based Project: Learning In The Workplace Credits: 40 Assessment: Coursework
Elective modules
Module Credits Assessment
Module: Foreign Language Credits: 20 Assessment: Coursework
Module: Integrated Marketing Communications Credits: 20 Assessment: Coursework
Module: Service And Retail Marketing Credits: 20 Assessment: Coursework

Year 4

Optional modules
Module Credits
Module: Placement Year Credits: -

Final year

Compulsory modules
Module Credits Assessment
Module: Go-To-Market In The Digital Environment Credits: 20 Assessment: Coursework
Module: Organisational Psychology Credits: 20 Assessment: Coursework
Module: Strategic Brand Management Credits: 20 Assessment: Coursework
Exam
Module: The Psychology Of Consumption Credits: 20 Assessment: Coursework
Module: The Social Psychology Of Digital Media Credits: 20 Assessment: Coursework
Elective modules
Module Credits Assessment
Module: Communication Concepts For Marketers Credits: 20 Assessment: Coursework
Module: Foreign Language Credits: 20 Assessment: Coursework
Module: Relationship Marketing Management Credits: 20 Assessment: Coursework

Fees and funding

Home students

Our tuition fees for UK students starting full-time undergraduate study in 2022/2023 are regulated by the UK government and are yet to be confirmed. For an indication, our tuition fee for UK students starting full-time undergraduate study in 2021/22 is £9,250 per year. During your placement year you will pay a reduced fee of £1,200.

† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.

International students

Our tuition fee for International/EU students starting full-time study in 2022/23 is £14,415 per year. During your placement year you will pay a reduced fee of £1,200.

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Financial support for home/EU students

How tuition fees work, student loans and other financial support available.

Learn more

Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Additional costs for Marketing courses (PDF, 751.9KB)

Legal information

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.

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How do I apply?

You can apply for this course through UCAS.

Apply now via UCAS

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