Everything you need to know...
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Tuition fees
Home: £10,050 per year
International/EU: £18,900 per year -
Course duration
1 Year
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Study location
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Course code
CC11
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Start date
September 2027
Course summary
- Gain valuable insights from our experts and international networks.
- Work with a host sports organisation on real-world projects.
- Use our ties with professional teams and organisations to make connections.
- Develop the leadership and strategic skills to thrive in sport business.
- Gain local and global experience, including with the University of Madrid.
You’ll study key business concepts and theories, examining the best practices in management for navigating the dynamic sport business landscape. You’ll study in an environment that encourages you to explore new ventures and develop a strong business mindset. You’ll graduate as a motivated and innovative business leader.
This is a one-year top-up course for converting your existing academic credits into a full BSc qualification. Find out more about top up courses or our full-time, on-campus BSc Sport Business Management course.
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How you learn
Our sports management courses are taught by Sheffield Hallam experts – who are highly experienced in the sporting world – in partnership with real-world sports organisations. Through a hands-on approach to sports management, you’ll develop your skills and knowledge through learning, working and doing.
You’ll explore the business of sport from a global perspective, as well as the intricacies of the UK sport industry. You’ll also enhance your digital capability, critical thinking and inclusive approaches that value equality and diversity.
Our hands-on, blended-learning approach to sports management includes:
- lectures, seminars and workshops
- a virtual learning environment (VLE)
- work-based learning experiences
- placements
- field trips
- practical activities in both simulated and in-situ environments
- independent study
- research opportunities
Blended learning on the BSc Sport Business Management (top up)
Blended learning captures the balance between in-person and virtual teaching. You’ll be ‘based’ at one of our regional partner organisations. In smaller groups and a more personalised environment, you’ll have in-person teaching five times per academic year, with the rest of your learning via pre-recorded videos delivered by Sheffield Hallam staff, facilitated by an educationalist based at your partner organisation.
The content and staff are the same as the full-time on-campus module – the difference is the format of delivery.
BSc Sport Business Management (top up) partner organisations
For this course, you’ll need to be affiliated to one of our partners. They’ll facilitate your learning while you gain experience working or volunteering for them – and where appropriate, supporting them on matchdays or by running events.
Take a look at our partner opportunities through their websites:
What does this sports business management top up cover?
You’ll gain the skills to succeed in the competitive industry of sports business. You’ll see the importance of effective communication, ethical practices, deep consumer understanding, and a willingness to embrace calculated risks.
While studying, you’ll also enhance your proficiency in technical, supervisory, and managerial aspects of sports business, equipping you for a range of career paths.
You’ll explore theoretical, philosophical and practical foundations for sports business management – across marketing, finance, leadership, sports event management and enterprise. You’ll graduate with a deep understanding of the sport and physical activity sector and the broader business world.
Career-led assessment and support for sports business management students
Our sports business management top-up course is designed to help you demonstrate your learning outcomes – with authentic assessment activities relating to real-world scenarios, your specific goals and your skills development. Throughout your studies we’ll support your learning and target setting – guiding you towards resources for academic, professional and personal development.
These support roles include:
- course and module leaders
- your academic adviser
- your student support adviser
- your employability adviser
- central services like counselling, library and IT
Applied learning
While studying for your degree, you’ll continue to develop your experience and apply your skills, with dedicated working hours within your host organisation.
Explore sports management first-hand on field trips
You’ll see how your learning is applied first-hand to real-world situations, gaining valuable insight into working practice. In previous years, students have visited prestigious venues such as Headingley Cricket Ground, Emirates Stadium and Aintree Racecourse.
Sheffield Hallam has also developed a strong and collaborative partnership with the University of Madrid – offering an enriching international experience and an opportunity to take a field trip to Madrid.
Learn from experienced professionals in guest lectures
You’ll hear from specialist sports industry experts – they’ll share context-specific examples of the knowledge, skills and behaviours you’ll need for your career ahead. Previous students have heard from influential guest speakers at UEFA, Arsenal FC, England Hockey and England Cricket.
Networking opportunities
Your employability is enhanced by the involvement of employers and industry partners – from the real-world projects you complete to the opportunities to build networks at careers fairs and workshops.
Our global networks really set us apart and give you the upper hand in a career field that’s truly international. From our University of Madrid link-up to the chance to volunteer at global sporting events, you’ll create invaluable connections with individuals and organisations around the world.
You’ll also be able to take part in numerous events, such as SportsPro Media Hackathon. This is a weekend-long event where groups of students come together to create and pitch new solutions, products or businesses that have a positive impact on the world.
Your course leader
Modules
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
Final year
Compulsory modules
This module will develop your knowledge and understanding of the key concepts, theories and applied practice involved in the education and development of sport coaches.
You’ll study topics such as:
- Approaches to Continued Professional Development
- Creating effective, coach-centred, learning environments aligned to theory
- Principles of andragogical learning experiences
- Programme design and evaluation
- Formal and non-formal learning
- Role of digital learning
- Formal role-related education policies, procedures and approaches
This module provides you with an opportunity to undertake an in-depth project on a subject appropriate and related to your programme of study.
The module will enable synthesis and application of contextual and theoretical knowledge from taught elements of the programme within an intensive period of personal research and study to enable demonstration of a high degree of critical thinking, originality and independence of enquiry.
This module will help you develop a critical understanding of the concepts used by sport organisations to formulate international business strategies.
The module will be delivered through a combination of face-to-face and digital lectures and seminars.
The aim of this module is to provide a critical understanding of the complex relationship between sport and related media and cultural industries. It will provide you with the opportunity to demonstrate your understanding of the practical and ethical realities of sport and media operations.
Future careers
With a sports business management degree, you can enter a career in:
- international, regional and national sporting bodies
- professional sports clubs and leagues
- major venue and facility management
- major events and event management
- sport consultancy
- social media, sponsorship and marketing
Previous sports management graduates have gone on to work for:
- professional sports clubs (Sheffield United, Sheffield Wednesday, Arsenal FC, Nottingham Forest FC, Everton FC)
- national sport governing bodies (England Cricket, The FA, Netball England)
- sport brands (Adidas, Kitlocker, Sportfive, Raab, DAZN)
- sport media (Sky Sports, SportsPro Media, EA Games)
- business graduate roles (M&S, Enterprise, Aldi)
- major sport events (Commonwealth Games, Tottenham Hotspur Stadium, England Golf)
Equipment and facilities
On this course, you’ll work with world-class digital resources and databases to support your learning, including access to sport-specific cases developed by academic colleagues around the world.
You’ll be part of more than 1,500 students at our nationally renowned School of Sport and Physical Activity and get to learn in cutting-edge facilities, including our £6m sports park and a satellite campus at the English Institute of Sport.
Where will I study?
You study at Collegiate Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.
Collegiate campus
Collegiate Campus can be found just off Ecclesall Road, a bustling student district.
Collegiate Campus map | Campus facilities
Collegiate library
Collegiate Library can be found just off Ecclesall Road. It's open 24 hours a day, every day.
Learn moreEntry requirements
All students
A foundation degree, HND or equivalent qualification in business and/or management.
Passed 120 credits at Level 4 and 120 credits at Level 5 from a relevant business degree or equivalent.
GCSE Maths and English Language or Literature at grade C or 4.
If English is not your first language, you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent
Additional information for EU/International students
If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.
For details of English language entry requirements (IELTS), please see the information for 'All students'.
Fees and funding
Home students
Our tuition fee for UK students studying full-time in 2027/28 is £10,050 for the course. These fees are regulated by the UK government and therefore subject to change in future years.
If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.
International students
Our tuition fee for International/EU students starting full-time study in 2027/28 is £18,900 per year.
Financial support for home/EU students
How tuition fees work, student loans and other financial support available.
Additional course costs
The links below allow you to view estimated general course additional costs, as well as costs associated with key activities on specific courses. These are estimates and are intended only as an indication of potential additional expenses. Actual costs can vary greatly depending on the choices you make during your course.
General course additional costs
Additional costs for Sport and Physical Activity (PDF, 246.6KB)Legal information
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.
