Sport Business Management

Module Aim 

 This module  identifies and assesses the potential of alternative physical activities to promote health and wellbeing. It will help you to understand the significance of such activities in relation to wider socio-cultural developments and will challenge assumptions about sport and physical activity as a tool for engagement. 

You’ll study topics such as: 

• Definitions of alternative physical activities 

• Lifestyle, sport and subcultural identities 

• Theories of nature, risk, and escape 

• Analysis of contemporary developments in policy, education, and practice 

Module Aim 

This module will develop your awareness and understanding of skill and match analysis in a range of sports. It will develop your ability to use of specialist software to analyse performance in a variety of contexts, developing your applied professional skills. 

You’ll study topics such as:

• Sport and games classifications 
• Notational analysis of sport performance 
• Qualitative and quantitative analysis of sport techniques 
• Using specialist software packages to collect technical and tactical aspects

Module Aim 

This module  develops your knowledge and understanding of the organisation and  management of  sporting events. It will develop your leadership, time management and communication skills, and explore important concepts and processes required to stage successful and safe sport and physical activity events.  

You’ll study topics such as: 

• The event planning process 

• Event logistic and risk management  

• Sponsorship, fundraising and financial planning  

• Staff and volunteer management 

• Innovative event PR and marketing 

• Self-reflection and evaluation 

Module Aim 

This module develops your knowledge and understanding of exercise prescription to support behaviour change in the prevention of non-communicable diseases and develops your communication skills when providing information to clients to support their needs/ 

You’ll study topics such as: 

• Health indicators  

• Behaviour change  

• Exercise prescription  

• Barriers to physical activity  

• Behaviour-change tools  

• Mental health 

• Pathophysiology of non-communicable disease 

• Moving for health 

Module Aim 

This module will provide you with  knowledge and understanding of how sport and physical activity are being used to achieve positive change within some of society’s biggest challenges. In it you will explore sport for development and evaluate projects and programmes that use sport and physical activity as vehicle for social development. 

You’ll study topics such as: 

• History and evolution of sport for development 

• Sport for development organisations and programmes 

• Evaluation of policies and programmes as they relate to sport development 

• Sport for development competencies 

Module Aim 

This module will develop your knowledge and understanding of the key processes related to developing, managing and building a successful sports club. You will explore strategies to minimise risks, understand the wider importance of sports clubs within sport and physical activity and be creative in designing a variety of programmes to achieve specific goals. 

You’ll study topics such as: 

• The importance of sports clubs in promoting physical activity and community engagement 

• Introduction to strategic planning 

• Stakeholder identification 

• Membership and recruitment 

• Marketing and promotion 

• Funding and budgeting 

Module Aim 

This module will develop your knowledge and understanding of facility management within the sport industry.  Through use of a bespoke  simulation, you will develop your insight, knowledge and skills of sport facility management  

You’ll study topics such as: 

• Understanding cost behaviour, centring and pricing strategies 

• Services product characteristics including instant perishability 

• Performance measurement and management 

• Benchmarking and service improvement planning 

This module is for undergraduate students to study abroad in their second year, Semester 2 (only for courses that offer this option). With this module, you can spend a semester at one of the University’s approved partner institutions worldwide – from Europe to the Americas, Asia Australia or Canada.  

Study Abroad plays an important role in the University's commitment to an engaging, challenging, and thriving learning culture. It offers opportunities to experience other academic cultures and foster intellectual maturity while enhancing co-curricular skills and students' long-term employability. 

Study abroad for credit is permitted on existing university-approved courses only. Students are awarded credits and grades at the partner institution, which are converted into Sheffield Hallam credits and grades on return and included in the Sheffield Hallam degree classification. 

Please check and refer to the webpage How study abroad works. You must submit a Learning Agreement outlining the modules you will be taking at the partner institution. The Learning Agreement will be signed off by your academic tutor to ensure that the Learning broadly covers the Learning Outcomes set out in your course curriculum during your study abroad.

Module Aim 

This module will introduce you to innovative technologies used in sport and physical activity and explore how they can be used to improve performance, safety, and health. 

You’ll study topics such as: 

Content of the module is agile and flexible to allow for changing professional situations and contemporary views. Typical indicative content includes: 

• Use of technology in coaching, officiating, training and performance 

• Implementing technology to improve safety and prevent injury 

• Enhancing spectator experience 

• Data collection, analysis and application  

• Data protection, ethics and privacy 

Module Aim 

This module will develop your knowledge, understanding and skills related to exercise assessment and monitoring  within sport and physical activity,  developing your ability to manage, analyse, and interpret exercise data to improve health and performance. 

You’ll study topics such as: 

• Needs analysis 

• Assessment of exercise and sport performance 

• Screening and monitoring tools 

• Health assessment tools, techniques, and skills 

• Data management skills and technologies 

• Data analysis, reporting and feedback methods 

Module Aim 

This module will develop your knowledge and understanding of multi-disciplinary concepts, theories and applied practices aimed at developing talented sport participants. 

You’ll study topics such as: 

• Critical exploration of talent development journeys 

• Models of talent and athlete development 

• Talent identification, development, retention, transitions, and management 

• Coaching practice within talent development environments 

• Socio-cultural factors influencing athlete behaviours 

• Practice histories of expert performers 

• Multidisciplinary approaches to talent development 

Module Aim:

This module will develop your knowledge and understanding of the key concepts, theories and applied practice involved in the education and development of sport coaches. 

You’ll study topics such as: 

• Approaches to Continued Professional Development 
• Creating effective, coach-centred, learning environments aligned to theory  
• Principles of andragogical learning experiences 
• Programme design and evaluation 
• Formal and non-formal learning 
• Role of digital learning 
• Formal role-related education policies, procedures and approaches 

Module Aim 

This module will develop your knowledge and understanding of finance and economics in sport as they relate to organisations across the sector (e.g., professional sports clubs, national governing bodies, leagues) and globe 

You’ll study topics such as: 

• The demand and supply of sport 

• Business characteristics of sports organisations 

• Financial analysis applied to sports organisations 

• Interpretation of financial data  

• Governance and regulation within sport 

• Decision-making and corporate finance in sport 

Module Aim 

This module will develop the critical enterprise attributes and skills that enable you to identify and capitalise on emerging opportunities within the global sport and physical activity industry. 

You’ll study topics such as: 

• Creativity and innovation models 

• Opportunity recognition, creation, and evaluation 

• Decision-making and judgement 

• Business types and models 

• Marketing, communication and strategy 

• Entrepreneurial effectiveness and capability 

• Project management 

Module Aim 

This module will develop your knowledge and understanding of exercise programming to support individuals living with long term health conditions. In it, you will evaluate the pathophysiology of disease and design tailored, evidence-based exercise programmes to meet the needs of clients, ensuring both safety and wellbeing.   

You’ll study topics such as: 

• Epidemiology and pathophysiology of disease 

• Impact on physical, mental, social wellbeing  

• Long term health conditions  

• Behaviour change  

• Exercise prescription for clinical groups  

• Monitoring and assessment tools 

• Screening and risk assessment

Module Aim 

This module will develop your knowledge and understanding of models of health promotion and their impact on the wellbeing of individuals and/or communities.  In it you will analyse key health promotion policies and guidance and develop your ability to design evidence-based solutions to promote behaviour change within the population.  

You’ll study topics such as: 

• Public health policies and strategies 

• Social determinants  

• Population based behaviour change  

• Public health promotion  

• Creating active societies    

• Public health interventions  

• Social marketing   

Module Aim 

This module will develop your knowledge and understanding of  practical delivery activity within a variety of teaching and coaching environments, exploring new and innovative approaches, and developing your skills to engage participants with sport and physical activity.   

You’ll study topics such as: 

• Innovative approaches to sport and physical activity delivery 

• Planning, delivering, and evaluating inclusive activity 

• Adapting sport and physical activity to suit the needs of participants 

Module Aim 

This module will develop your knowledge and understanding of the strategic management of major sport events. You will explore the impact of events and develop proposals to meet the expectations of key stakeholders and logistical requirements needed for success. 

You’ll study topics such as: 

• The event planning process  
• Bidding to stage sport events 
• Project management, marketing and staging of sport events 
• Impact and legacy of events 

Module Aim 

This module will  explore topical issues in   nutrition for sport and physical activity and develop your knowledge and skills as a sport and exercise nutritionist. In it you will evaluate the use of dietary practices, sports foods and nutritional supplements and provide evidence-based recommendations for a range of scenarios. 

You’ll study topics such as: 

• Effect of training on the metabolism of nutrients 

• Energetic demands of sport performance and exercise  

• Ergogenic aids and supplements 

• Relative energy deficit effects on health and performance 

• Fluid and electrolyte loss and replacement 

• Diets for performance exercise and health 

• Disordered eating and eating disorders in sport and health 

Module Aim 

This module will develop your knowledge and understanding of advanced tactical analysis informed by theory and data in groups including youth players, elite athletes, referees and coaches. 

The module will be delivered through a combination of face-to-face and digital lectures, workshops, and practicals. 

Indicative Content 

Content of the module is agile and flexible to allow for changing professional situations and contemporary views. However, typical indicative content includes: 

• The role of performance analysis in team sports 

• Notational analysis methods 

• Contemporary theories of tactics, strategy, and decision-making 

• Principles of feedback using video and statistical data 

• Theories and applications of practice and intervention design 

Module Aim 

This module will develop your knowledge and understanding of exercise programming and develop your ability to plan and prescribe training programmes in a range of sport and physical activity populations. 

Indicative Content 

Content of the module is agile and flexible to allow for changing professional situations and contemporary views. However, typical indicative content includes: 

• Exercise modes and methods 

• Training principles and variables and their manipulation 

• Exercise programming theories, methods and applications 

• Periodisation theories, methods and applications 

• Dose-response relationships in exercise prescription 

• Exercise and training prescription for sport and physical activity populations 

Module Aim 

This module will develop your knowledge and understanding of sport and exercise psychology across a range of contexts and seeks to develop your understanding of how psychology can be applied to sports performers and exercisers.  

The module will be delivered through a combination of face-to-face and digital lectures, workshops, and practicals. 

Indicative Content 

Content of the module is agile and flexible to allow for changing professional situations and contemporary views. Typical indicative content includes: 

• Coaching psychology 

• Working as a sport and exercise psychologist 

• Needs analysis 

• Physical activity promotion 

• Motivation in sport, physical activity, and physical education 

• Psychological skills 

Module Aim 

The aim of this module is to provide a critical understanding of the complex relationship between sport and related media and cultural industries. It will provide you with the opportunity to demonstrate your understanding the practical and ethical realities of sport and media operations. 

Indicative Content 

Content of the module is agile and flexible to allow for changing professional situations and contemporary views. However, typical indicative content includes: 

• The relationship between sport and cultural industries 
• Branding and marketing of sport and major sport events 
• Working within media operations 
• Professional practice/etiquette 
• Gatekeeping and censorship 
• Communication and political influences 

Module Aim 

The aim of this module is to provide you with an understanding of how contemporary brands appeal to a range of individuals, communities, and cultures. By analysing these processes, the module will help you find innovative ways of selling products, goods, and services in an increasingly complex world.  

You’ll study topics such as: 

• The shift from needs to culture(s). 
• The consumption of sport in everyday life 
• Sport as a social and aesthetic space 
• The ‘prosumption’ of sport 
• Selling technology  
• Cause-related marketing 

Module Aim 

This module will develop your knowledge and understanding of data analytics and how advanced techniques can be used to explore data to help answer real world questions in a range of sports settings.  

The module will be delivered through a combination of face-to-face and digital lectures, seminars and workshops.  

Indicative Content 

Content of the module is agile and flexible to allow for changing professional situations and contemporary views. However, typical indicative content includes: 

• Data management and storage  

• Data mining  

• Statistical approaches to data analysis 

• Data visualisation  

• Introduction to Sports Data Analytics including case studies  

• Data analytics tools 

• Data Sharing 

Module Aim 

This module will develop your knowledge and understanding of sport injury and approaches to reducing injury and supporting rehabilitation in range of athletes and contexts. 

The module will be delivered through a combination of face-to-face and digital lectures, seminars, workshops and practicals. 

Indicative Content 

Content of the module is agile and flexible to allow for changing professional situations and contemporary views. However, typical indicative content includes: 

• Epidemiology and aetiology 

• Acute and overuse injury 

• Injury risk factors  

• Injury prevention  

• Prehabilitation and rehabilitation strategies 

Module Aim 

The aim of this module is to provide an understanding of the ways in which sport journalism can inform and shape public knowledge and opinion. The module will apply a range of sociological and cultural theories to the shifting relationship between sport and journalism. 

Indicative Content 

Content of the module is agile and flexible to allow for changing professional situations and contemporary views. However, typical indicative content includes: 

• The role of sport journalism in a global society 

• Print journalism, broadcasting and social media 

• Sport news journalism, inequality and power 

• Determinants of the sport agenda of news organisations 

• Legal and ethical issues 

• The Language of sport journalism 

Module Aim 

This module will develop your knowledge and understanding of educational delivery in a variety of teaching settings, including classroom, indoor and outdoor practical environments. 

The module will be delivered through a combination of face-to-face and digital lectures and seminars. 

Indicative Content 

Content of the module is agile and flexible to allow for changing professional situations and contemporary views. However, typical indicative content includes: 

• Approaches within teaching and education 

• Creating interactive resources for teaching  

• Producing creative lessons using pedagogical theories 

• Lesson framework and support strategies 

• Key stages and the progression within education 

• Education policies and practices