BSc (Honours) Sport Business Management

Year of Entry 2024/25
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BSc (Honours)

Sport Business Management

Prepare for a career in the sports industry with our hands-on approach to business management, driven by cutting-edge expertise, global connections and excellent sporting heritage.

Everything you need to know...

What is the fee? Home: £9,250 per year (£1,200 for placement year)
International/EU: £16,655 per year
How long will I study? 3 / 4 Years
Where will I study? Collegiate Campus
What are the entry requirements? 112-120 UCAS points
What is the UCAS code? C6N2
When do I start? September 2024
Placement year available? Yes

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Course summary

  • Gain valuable insights from our experienced experts and international networks
  • Apply your practical skills and knowledge in real-life situations with work placements
  • Use our strong ties with professional teams and organisations to forge industry connections
  • Cultivate leadership and strategic skills to assess and thrive in the sport business arena
  • Gain local and global experience, including with the University of Madrid

Our unique advantage lies in our close association with elite sports clubs, organisations and leading facilities. You’ll study key business concepts and theories, and examine best practices in management to navigate the dynamic sport business landscape. 

You’ll study in an environment that encourages the exploration of new ventures and the development of a strong business mindset. You’ll graduate as a motivated and innovative business leader.

Accredited by
  • Chartered Institute of Marketing (Recognised)

This course has been awarded Recognised Degree Status by The Chartered Institute of Marketing (CIM)  Students are able to take advantage of CIM membership and its benefits and complete modules on any or some of the CIM modules if they wish (please contact CIM for current studying membership and assessment fees).



How you learn

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive. 

On this course, you will be taught by business experts who are highly experienced in the sporting world. You’ll develop your skills and knowledge through teaching, working and doing – exploring the business of sport from a global perspective, while also delving into the intricacies of the UK sport industry.

You’ll also enhance your digital capability, critical thinking and inclusive approaches that value equality and diversity.

You’ll learn through:

  • Lectures, seminars and workshops 
  • A virtual learning environment (VLE) 
  • Work-based learning experiences
  • Placements
  • Field trips 
  • Practical activities in both simulated and in-situ environments 
  • Independent study 
  • Research opportunities

Key themes

You’ll gain the hard and soft skills you will need to succeed in the competitive industry of sports business. You’ll see the importance of effective communication, ethical practices, deep consumer understanding, and a willingness to embrace calculated risks.

While you study you will also enhance your proficiency in technical, supervisory, and managerial aspects of sports business, equipping you for a range of career paths.

You’ll explore theoretical, philosophical, and practical foundations for sports business management – across marketing, finance, leadership, sports event management and enterprise. You’ll graduate with a deep understanding of the sport and physical activity sector and the broader business world.

Course support

The course is designed to help you demonstrate your learning outcomes – with authentic assessment activities relating to real-world scenarios, your specific goals and your skills development. Throughout your studies, various individuals will support your learning and target setting – guiding you towards resources for academic, professional and personal development. 

These support roles include: 

  • Course and Module Leaders
  • Your Academic Adviser 
  • Your Student Support Adviser
  • Your Employability Adviser 
  • Central services like counselling, Library and IT

Course leaders and tutors

Vicky Norman
Vicky Norman
Senior Lecturer in Sport Business Management

I have worked in the sports industry for the last 11 years, before that completing my undergrad at Sheffield Hallam

Becky Ashworth
Becky Ashworth
Lecturer

Lecturer

Applied learning

Work placements 

There’s a mandatory short placement at the end of your second year. Over a minimum of 120 hours, you will be learning while you work and preparing to progress into employment after you graduate. During your placement, you will have the invaluable opportunity to witness firsthand the practical application of management and business in the industry.

You’ll also have the opportunity to undertake a year-long work placement (25 weeks minimum) or multiple placements between your second and final years. This gives you further valuable work experience to prepare you for your future career and allows you to graduate with an Applied Professional Diploma to add to your CV. 

Past placements have involved working with local councils, national governing bodies such as the English Football Association (the FA), and professional clubs. We also maintain strong connections with local kit equipment manufacturers.

Additionally, there are often chances for you to volunteer in media sports events such as the Olympics, Wimbledon, the Commonwealth Games and the Paralympics.

Field trips 

On field trips you will discover how your learning is applied first-hand to real-world situations, gaining valuable insight into working practice.

In previous years, students have visited prestigious venues such as Headingley Cricket Ground, Emirates Stadium and Aintree Racecourse.

Sheffield Hallam University has developed a strong and collaborative partnership with the University of Madrid, enabling students to benefit from an enriching international experience. Through this close tie-up, there is an opportunity to take a field trip to Madrid.

Guest lectures 

You’ll hear from specialist industry experts who share context-specific examples of the knowledge, skills and behaviours you will need for your career ahead.

Previous students have heard from influential guest speakers at UEFA, Arsenal FC, England Hockey and England Cricket.

Networking opportunities 

Your employability is enhanced by the involvement of employers and industry partners – from the real-world projects you complete to the opportunities to build networks at careers fairs and workshops. 

Our global networks really set us apart and give you the upper hand in a career field that truly is international. From our University of Madrid link-up to the chance to volunteer at global sporting events, you will create invaluable connections with individuals and organisations around the world.

On top of this, students have the opportunity to participate in numerous events, such as SportsPro Media Hackathon, a weekend-long event where groups of students come together to create and pitch new solutions, products or businesses that have a positive impact on the world.

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UNIPRO Football Coaching

At Sheffield Hallam you’ll have access to UEFA licensed football coaching from UNIPRO Football Academy. This programme is delivered independently of your degree at an additional cost.
Learn more

Future careers

This course prepares you for a career in: 

  • International, regional and national sporting bodies 
  • Professional sports clubs and leagues  
  • Major venue and facility management 
  • Major events and event management 
  • Sport consultancy 
  • Social media, sponsorship and marketing 

Previous graduates of this course have gone on to work for: 

  • Professional sports club (Sheffield United, Sheffield Wednesday, Arsenal FC, Nottingham Forest FC, Everton FC) 
  • National sport governing bodies (England Cricket, The FA, Netball England) 
  • Sport brands (Adidas, Kitlocker, Sportfive, Raab, DAZN) 
  • Sport media (Sky Sports, SportsPro Media, EA Games) 
  • Business graduate roles (M&S, Enterprise, Aldi) 
  • Major sport events (Commonwealth Games, Tottenham Hotspur Stadium, England Golf)

Equipment and facilities

On this course, you will work with world-class digital resources and databases to support your learning, including access to sport-specific cases developed by academic colleagues around the world.

Entry requirements

All students

UCAS points

  • 112-120

From at least two A levels or equivalent BTEC National qualifications. We do not accept General Studies. For example:

  • BBC-BBB at A Level including relevant subject(s).
  • DDM in BTEC Extended Diploma.
  • Merit overall from T level qualification.
  • A combination of qualifications including relevant subject(s) which may include AS levels or EPQ.

GCSE

  • English Language or Literature at grade C or 4 or equivalents*
  • Maths at grade C or 4 or equivalents*

You can find information on making sense of UCAS tariff points here and use the UCAS tariff calculator to work out your points.

  • An approved Access to HE Diploma in a sport related subject. Normally we require 15 of the level 3 credits to be graded at merit.

You also need to demonstrate an ability to

  •  study academic subjects at degree level
  •  debate topics and issues
  •  draw on conclusions from written material
  •  study independently as well as a member of a group
  • use computers and technology associated with contemporary teaching, learning and assessment methods
  • successfully complete a range of assignments including researched essays and practical examinations

This is normally achieved by completing academic study at level three or above in the last four years.

* GCSE English and mathematics equivalent

If English is not your first language you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills or equivalent. If your English language skill is currently below IELTS 6.0 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.

We strongly recommend that you tell us about any long term health conditions or disabilities you may have. This is so we can assess whether we can deliver the course in such a way that you can meet the course requirements and take part without disadvantage. You can contact our University student support staff on 0114 225 3964 (voice and Minicom) and explore any issues you may have.

 

Additional information for EU/International students

If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.

For details of English language entry requirements (IELTS), please see the information for 'All students'.


Modules

Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.

You will be able to complete a placement year as part of this course. See the modules table below for further information.

Year 1

Compulsory modules
Module Credits Assessment
Module: Contemporary Issues In Sport Business Management Credits: 20 Assessment: Coursework
Module: Introduction To Sport Business Management Credits: 40 Assessment: Coursework
Module: Leadership And Management In Sport Credits: 40 Assessment: Coursework
Practical
Module: Sport And Physical Activity Landscape Credits: 20 Assessment: Coursework

Year 2

Compulsory modules
Module Credits Assessment
Module: Finance In Sport Credits: 20 Assessment: Coursework
Module: Sport Innovation And Entrepreneurship Credits: 40 Assessment: Coursework
Module: Sport Marketing And Brands Credits: 40 Assessment: Coursework
Practical
Elective modules
Module Credits Assessment
Module: Alternative Physical Activities Credits: 20 Assessment: Coursework
Module: Analysis Of Sport And Games Credits: 20 Assessment: Coursework
Module: Event Management For Sport And Physical Activity Credits: 20 Assessment: Coursework
Module: Exercise Prescription For The Prevention Of Disease Credits: 20 Assessment: Coursework
Module: Sport As A Tool For Social Change Credits: 20 Assessment: Coursework
Module: Sports Club Development Credits: 20 Assessment: Coursework
Module: Sports Facility Management Simulation Credits: 20 Assessment: Coursework
Module: Technology For Sport And Physical Activity Credits: 20 Assessment: Coursework
Module: Testing And Analysis In Sport And Physical Activity Credits: 20 Assessment: Coursework

Year 3

Optional modules
Module Credits
Module: Placement Year Credits: -

Final year

Compulsory modules
Module Credits Assessment
Module: Independent Project In Sport And Physical Activity Credits: 40 Assessment: Coursework
Module: International Strategic Management Credits: 40 Assessment: Coursework
Elective modules
Module Credits Assessment
Module: Approaches To Talent Development Credits: 20 Assessment: Coursework
Module: Coach Education And Development Credits: 20 Assessment: Coursework
Module: Economics And Finance Of Sport Credits: 20 Assessment: Practical
Module: Entrepreneurship And Innovation For Sport And Physical Activity Credits: 20 Assessment: Coursework
Module: Exercise Prescription For Long Term Conditions Credits: 20 Assessment: Practical
Module: Health Promotion Credits: 20 Assessment: Coursework
Module: Innovative Practical Pedagogy Credits: 20 Assessment: Practical
Module: Major Sport Events Credits: 20 Assessment: Practical
Module: Nutrition For Sport And Physical Activity Credits: 20 Assessment: Coursework
Module: Performance Analysis Of Sport Credits: 20 Assessment: Practical
Module: Programming And Prescription Of Training In Sport And Physical Activity Credits: 20 Assessment: Practical
Module: Psychology Of Sport And Exercise Credits: 20 Assessment: Coursework
Module: Sport And The Media Credits: 20 Assessment: Practical
Module: Sport, Brands And Culture Credits: 20 Assessment: Practical
Module: Sport Data Analytics Credits: 20 Assessment: Coursework
Module: Sport Injury Credits: 20 Assessment: Coursework
Module: Sport Journalism Credits: 20 Assessment: Coursework
Module: Teaching As A Profession Credits: 20 Assessment: Practical

Fees and funding

Home students

Our tuition fee for UK students starting full-time undergraduate study in 2024/25 is £9,250 per year. These fees are regulated by the UK government and are therefore subject to changes in government policy. During your placement year you will pay a reduced fee of £1,200.

If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.

International students

Our tuition fee for International/EU students starting full-time study in 2024/25 is £16,655 per year. During your placement year you will pay a reduced fee of £1,200.

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Financial support for home/EU students

How tuition fees work, student loans and other financial support available.

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Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Additional costs for Sport and physical activity courses (PDF, 432.5KB)

Legal information

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.

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Financial support for home/EU students

How tuition fees work, student loans and other financial support available.

Learn more

Where will I study?

You study at Collegiate Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.

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Collegiate Campus can be found just off Ecclesall Road, a bustling student district.

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Location

Collegiate Crescent
Sheffield
S10 2BP

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