BA (Honours) Fashion Management and Communication with Foundation Year

Year of Entry 2024/25
Fashion Management and Communication

BA (Honours)

Fashion Management and Communication with Foundation Year

Course in clearing Full-time Art and design

Gain essential knowledge, skills and real-world experience to kick-start your career in Fashion Management and Communication – exploring diverse identities and influencing future fashion stories with an initial foundation year to prepare for the course.

Places available in clearing

Apply for a place on this course starting in 2024. Get started with our online form, or call 0330 024 6390.

Phone line opening times.

We are unable to accept applications from international students through clearing. Please complete our international application form instead.


Everything you need to know...

  • Pound sign

    What is the fee?

    Home: £9,250 per year (£1,200 for placement year)
    International/EU: £16,655 per year (£1,200 for placement year)

  • Time

    How long will I study?

    4/5 Years

  • Location

    Where will I study?

    City Campus

  • Checkmark

    What is the UCAS code?


  • Date

    When do I start?

    September 2024

  • Avatar

    Placement year available?


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Course summary

  • Learn how to influence the world of fashion through app design, publications, branding, events and experiential campaigns
  • Explore innovative technologies and how to communicate fashion, artefacts and brand messages 
  • Create a unique portfolio and participate in industry-recognised events that get seen by industry leaders
  • Join a hub of artists, designers and makers who thrive in our extensive workshops and state-of-the-art facilities

If you don't meet the entry requirements for our BA (Hons) Fashion Management and Communication, or you’d like extra preparation before starting degree-level study, we recommend you join the foundation year – which has been designed to encourage exploration and experimentation.

This course prepares you for an exciting career in the global fashion industry. Graduates of this course are ready to explore exciting careers in styling, trend forecasting, marketing, public relations, brand communications, and content creation.

Creative UK membership

We are members of Creative UK, which means our art and design students are also members until they graduate. With 10,000 members in its network, Creative UK represents, champions and supports the UK’s creative industries, advocating on the issues that matter the most to creative communities.


View our students' work

View our gallery of student work and learn more about the exciting projects they've been working on this year.

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How you learn

Watch course leader Paul Luke talk about our BA Fashion Management and Communication course.

Our courses are designed with key principles of engaging you with the world, collaborating with others, challenging you to think in new ways, and providing a supportive environment where you can thrive.  

This foundation course brings together students across all our art and design courses as one creative community. You’ll work and learn together in a dedicated studio space and have access to our top-class facilities. 

Based in our bespoke studios, workshops, and digital spaces, you’ll become part of a dynamic and collaborative learning community. Together, you’ll undertake creative adventures, explore possibilities, and challenge conventions. 

Through our teaching, we help you unlock your potential to contribute as a creative thinker and doer and apply your knowledge to industry, culture, society, and life systems. 

You learn through:

  • Studio practice  
  • Workshops  
  • Technical demonstrations  
  • Group and individual tutorial  
  • Crit activities  
  • Lectures  
  • Guest talks 
  • External visits and field trips  

We take a holistic and person-centred approach to assessment to support your creative growth while respecting the diverse ways people learn. 

Key themes

The course promotes a new sense of awareness for the future of the industry by carefully curating the journey of fashion from concept to communication.  

We champion diversity and awareness in fashion through subjects such as sustainability, sociocultural heritage, community engagement, and the positive representation of race, gender and sexuality.  

During the course, you'll be introduced to a variety of practical industry tasks, activities and scenarios led by course tutors, technicians, fashion brands and agencies. You’ll be able to explore a wide range of pathways within styling, marketing and trend. 

You will develop your communication skills using software and creative media, and techniques including digital graphic design and print, photography, moving image and interactive media. You'll also develop your management skills by directing projects and learning marketing strategies which can be applied to new fashion trends and consumer experiences.  

Course support

We’re a dedicated, qualified, and highly experienced teaching team, with world-leading research and recognised professional creative reputations, who take the time to get to know you.  

Throughout your learning journey, you’ll experience a range of dedicated personal, academic and career development support, such as:

  • Access to our Skills Centre with one-to-ones and online resources to help with planning and structuring your assignments
  • Access to office and studio space, expert workshops, freelancing opportunities and a vast business network to tap into
  • Industry-specific employability activities and careers support for up to five years after you graduate

The course develops strategies of attention, empathy, imagination, courage and resilience in the face of an uncertain future. Our course prioritises care as a critical activity – care for global human contexts and for the more-than-human world.

Course leaders and tutors

Paul Luke
Paul Luke
Course leader

I teach across the BA (Hons) Fashion Management & Communication curriculum with a particular focus on the communication of fashion concepts and narratives throug … Read more

Applied learning

Your course has been designed to embrace real-world challenges and provide you with the practical skills and knowledge to be successful. 

We do this by developing your expertise in collaboration with the professional creative and cultural sectors – with commercial and creative practitioners, commissioners, clients and arts organisations. 

Work placements

You’ll have the opportunity to undertake a year-long work placement (25 weeks minimum) or multiple placements before your final year. This gives you valuable work experience to prepare you for your future career and allows you to graduate with an Applied Professional Diploma to add to your CV. 

Previous students have worked with Dazed Media, SHOWstudio, Nike, Hugo Boss and Urban Outfitters. You may also be able to work or study abroad with the possibility of funding through the Turing Scheme.

Live projects

Gain practical experience within an industry context by working on real-life creative briefs. These hands-on projects will sharpen your skills and provide you with a firsthand understanding of the challenges and demands of the fashion industry.

Students have previously worked on exclusive live projects with brands such as John Lewis, Adidas, USP Trend, Weekday and French Connection, and have been awarded cash incentives or work placement offers upon completion. 

Field trips

In each year of your course, you’ll have the opportunity to go on study trips in the UK and abroad. These could include workshops, design conferences or visits to practitioners’ studios, museums and special collections. 

There’s also the option to enhance your studies further with our optional field trips. Previous trips have included exclusive, behind-the-scenes invitations to the headquarters of Dazed Media, WGSN, Gucci and Marc Jacobs  – as well as visiting leading fashion, communication and design museums.

Students can also apply for funding through the Turing Scheme to support a study exchange or placement outside of the UK. 


On this course, you’ll be part of a vibrant community of creatives. You’ll be able to work alongside industry practitioners who bring their expertise and network connections to the course. 

You'll also be able to participate in industry-recognised events and engagements with Graduate Fashion Week and the British Fashion Council, giving you the opportunity to build your own network in the world of fashion.

Competitions and exhibitions

We support you to enter national and international competitions. Past competitions such as the British Fashion Council, D&AD and Graduate Fashion Week have helped students to build upon their professional profiles through individual coverage and exposure.

At the end of your final year, you’ll have the opportunity to exhibit your work in our annual Future Now Festival of Creativity – to which we invite VIP guests, employers, businesses, influencers, friends and family and the general public. The festival is widely attended and is hosted in the city centre. You’ll also be able to curate and exhibit your work on our online Gallery.

Final Year Fashion Management and Communication students complete a live brief and catwalk show in collaboration with Weekday Store in Sheffield City Centre.

Future careers

This course prepares you for careers and future study in:  

  • Styling 
  • Art direction 
  • Performance marketing  
  • Events and promotion 
  • Journalism 
  • Copyrighting 
  • Advertising  
  • Digital marketing 
  • Influencer media 
  • Fashion photography 
  • Visual merchandising
  • Trend prediction 
  • Public relations 
  • Events management 
  • Product development 
  • Brand strategy 

Many of our graduates launch their own businesses, while others achieve roles with some of the fashion industry’s biggest brands, including:

  • Adidas
  • B. The Communications Agency
  • Blogfabrik
  • Dazed & Confused
  • Gucci
  • iD
  • Jaywing
  • JD Sports
  • John Lewis
  • Nike
  • SHOWstudio
  • Superdry
  • The Fashion Network
  • The Hutton Group
  • The White Company
  • Urban Outfitters
  • USP Trend
  • WGSN
  • Wonderland

Where will I study?

You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.

City Campus

City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.

City Campus map | City Campus tour 

City Campus map

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Learn more about your department

Art and Design facilities tour - fashion studios

Take a look around the fashion studios and shared workshops in the Department of Art & Design at Sheffield Hallam University.

Equipment and facilities

The ‘Studio’ is placed at the heart of the student journey, providing an incubator for collaboration, community and curiosity. 

It’s a vibrant place where you can explore traditional crafts and experiment with progressive ways of making. Here you can engage with specialist tools and equipment, such as:  

  • Industry-standard computer hardware and software, including Adobe Creative Cloud
  • A media centre with photography, film and audio equipment
  • Digital print facilities including digital fabrication, large-format and risograph
  • Virtual reality equipment and software 
  • Analogue print facilities including screen printing, fabric printing and letterpress
  • Styling kits
  • Stop-motion rostrum facilities
  • Book-building and framing equipment
  • Woodwork facilities 

You’ll also have access to a wide variety of facilities across the university campuses – including a 24-hour learning centre, Students’ Union, cafes and eateries, lecture theatres, exhibition spaces and more. 

Media Gallery

Entry requirements

All students

We will offer flexibility on our usual entry requirements for clearing applicants. Please call us on 0330 024 6390 to discuss your options and apply.

Additional information for EU/International students

If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.

For details of English language entry requirements (IELTS), please see the information for 'All students'.


Important notice: The structure of this course is periodically reviewed and enhanced to provide the best possible learning experience for our students and ensure ongoing compliance with any professional, statutory and regulatory body standards. Module structure, content, delivery and assessment may change, but we expect the focus of the course and the learning outcomes to remain as described above. Following any changes, updated module information will be published on this page.

You will be able to complete a placement year as part of this course. See the modules table below for further information.

Year 1

Compulsory modules

Foundation Projects — Developing Creative Practice
Credits 60
Assessment Coursework(100%)
Foundation Skills & Methods
Credits 60
Assessment Coursework(100%)
Year 2

Compulsory modules

Marketing Concepts: Analysing Brands And Strategies.
Credits 60
Assessment Coursework(100%)
Visual Methodologies: The Principles Of Communicating Fashion
Credits 60
Assessment Coursework(100%)
Year 3

Compulsory modules

Fashion Forecasting: Trends In Fashion And Lifestyle.
Credits 60
Assessment Coursework(100%)
Future Now: Collaboration In Action
Credits 20
Assessment Coursework(100%)
Industry Engagement: Innovating For Success
Credits 40
Assessment Coursework(100%)
Year 4

Optional modules

Placement Year
Credits -
Final year

Compulsory modules

Contemporary Practice: Exploring Critical Content.
Credits 60
Assessment Coursework(100%)
Professional Identity: Creating A Professional Portfolio.
Credits 60
Assessment Coursework(100%)

Fees and funding

Home students

Our tuition fee for UK students starting full-time undergraduate study in 2024/25 is £9,250 per year. These fees are regulated by the UK government and are therefore subject to changes in government policy. During your placement year you will pay a reduced fee of £1,200.

If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.

International students

Our tuition fee for International/EU students starting full-time study in 2024/25 is £16,655 per year. During your placement year you will pay a reduced fee of £1,200.

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Financial support for home/EU students

How tuition fees work, student loans and other financial support available.

Learn more

Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Additional costs for Art and design courses (PDF, 400KB)

Legal information

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.


Apply now for a 2024 start

This course has places available in clearing. Get started with our online form, or call 0330 024 6390.

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We are unable to accept applications from international students through clearing. Please complete our international application form instead.

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Why choose us?

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We are Gold rated in the Teaching Excellence Framework (TEF) for the outstanding quality of our teaching and student outcomes

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We guarantee to find you an affordable place to live that’s close to campus and comes with all bills included

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95% of our UK graduates are in work or further study 15 months after graduating (2020/21 Graduate Outcomes Survey)

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