We transform lives. We shape our students' futures, preparing them for whatever they choose to do, and create knowledge that provides practical solutions to real world challenges.
We will be the world's leading applied university, achieving outstanding outcomes for our students and society, showing the world what a university genuinely focused on transforming lives can achieve.
Our research and our industry partnerships provide innovative, practical solutions to real challenges.
Our students are confident, creative, resilient and responsible - prepared for whatever they decide to do.
We are a beacon for what a university can do for and with its community.
Shape our teaching, research and innovation, so that it makes a real difference to our students and society.
Embed 'place' in our work, and extend our civic ambitions and commitment to socio-economic change.
Deliver sustainable and consistent financial performance, so that we can. continue to invest in our university offer.
Create a flexible learning and working environment for students and staff, both on and off-campus.
Ensure that we have the structures, capabilities and workforce we need to drive achieve our strategic aims.
Ensure that our values, and our commitment to equality, diversity, and inclusion are embedded in our work and community.
