MSc Food Consumer Marketing and Product Development (with Work Experience)

Year of Entry 2024/25
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Food Consumer Marketing and Product Development (with Work Experience)

Full-time Food and nutrition

This course prepares you for a career within the food sector, specialising in food product development, food consumer marketing or retailing roles. 

Everything you need to know...

  • Pound sign

    What is the fee?

    Home: £10,310 or £11,810 (with work experience) for the course
    International/EU: £17,205 or £18,705 (with work experience) for the course

  • Time

    How long will I study?

    2 Years

  • Location

    Where will I study?

    City Campus

  • Date

    When do I start?

    September 2024

  • Avatar

    Placement year available?


Course summary

  • Develop a broad knowledge and scientific understanding of the principles for developing and preserving, managing food development and quality and commercial product management
  • Develop managerial skills, practical skills and behaviour change theories relevant to the food sector
  • Benefit from the University's approach to employability
  • Opt to spend a year on an international placement

This course has been designed to prepare masters students to work in the international food supply industry. You will gain an understanding of how food can be preserved throughout the distribution chain to ensure the supply, marketing and distribution of safe, wholesome food.

Accredited by
  • Chartered Institute of Marketing (CIM)

The course is accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining exemptions from units on CIM qualifications. Students may have the opportunity to join The Chartered Institute of Marketing (CIM) as a Studying Member.

Sheffield Business School accreditation

Sheffield Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), placing us in the top 6% of business schools globally.

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How you learn

Your lecturer's view
Watch lecturer Dr Leonardo Guevara talk about this course.

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

You will build a broad knowledge of food processing and safety, product development, business to business and consumer marketing and the food chain. You also have opportunities to develop managerial and technical skills relevant to the food sector.

You learn through:

  • work-related learning
  • group work
  • learning sets
  • consultancy projects
  • research
  • peer feedback
  • personal reflection
  • mentor scheme
  • coursework
  • essays
  • reports

This course is delivered face-to-face over three semesters - teaching is scheduled based on the length of your course and the academic calendar.

Work experience is embedded midway through your course. Your dissertation module will be submitted upon completion of your placement.

Course leaders and tutors

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Jordan Beaumont
Lecturer in Food and Nutrition

Lecturer in Food and Nutrition

Applied learning

Work placements

The work-related learning module gives you a valuable insight into the roles of process or product development technologists, or product account technologists, and the importance of continuing professional development. It also allows you to practically apply the skills you learn during the course.

The placement is an additional opportunity for you to develop your practical skills, either in the UK or abroad. You are supported in securing a placement through a series of employability workshops offered by specialist academic staff. There is also a dedicated postgraduate placement team who manage placement opportunities.

Live projects

All students will have access to a mentor scheme within the work related activities. Working with a mentor will enable students to understand and critically analyse the range of opportunities available to them.

Networking opportunities

The work-related learning opportunities, visiting guest lectures, work experience opportunities and mentor scheme all demonstrate the industry engagement available to you.

The course is designed and delivered by an industry-experienced team of academic staff, with an international focus as it attracts students from all around the world.

Future careers

This course prepares you for a career in

  • technical management
  • product development
  • product management in the food supply, food manufacturing, food retailing or food service sectors
  • food safety
  • food analysis
  • food manufacturing
  • quality assurance
  • risk assessment management
  • Government Organisations/Non-Government Organisations
  • potential progression to PhD
  • food consumer and market research
  • food merchandising and marketing
  • consumer insight
  • food innovation

    Where will I study?

    You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.

    City Campus

    City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.

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    City Campus map

    Howard Street
    S1 1WB

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    Adsetts library

    Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.

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    Equipment and facilities

    On this course you work with

    • Blackboard
    • internet
    • bespoke software packages
    • mentor scheme
    • modern kitchens
    • specialist equipment

    Entry requirements

    All students

    Normally one of the following in a relevant subject

    • an honours degree, 2.2 or above

    • an equivalent recognised qualification

    • an HND with significant relevant industrial experience

    Relevant subjects include • business • science • social science • a food related discipline

    In exceptional circumstances we consider candidates without formal qualifications who demonstrate the necessary experience, intellect and motivation. You may also be able to claim credit points which can reduce the amount of time it takes to complete your qualification at Sheffield Hallam. Find out more

    Work Experience Route

    If English is not your first language you will need an IELTS score of 6.5 with a minimum 6.0 in all skills.

    Non Work Experience Route

    If English is not your first language you will need an IELTS score of 6.0 with a minimum 5.5 in all skills.

    If your English language skill is currently below the required level we recommend you consider a Sheffield Hallam University pre-sessional English course which will enable you to achieve an equivalent English score.

    Additional information for EU/International students

    If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.

    For details of English language entry requirements (IELTS), please see the information for 'All students'.


    Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.

    You will be able to complete a placement year as part of this course. See the modules table below for further information.

    Year 1

    Compulsory modules

    Business And Management Strategy
    Credits 30
    Assessment Coursework(100%)
    Developing Food Concepts And Products
    Credits 30
    Assessment Coursework(100%)
    Credits 45
    Assessment Coursework(100%)
    Food Chain
    Credits 15
    Assessment Coursework(50%) , Exam(50%)
    Food Marketing
    Credits 15
    Assessment Coursework(100%)
    Food Processing Safety And Quality Management
    Credits 15
    Assessment Coursework(50%) , Exam(50%)
    Research Methods
    Credits 15
    Assessment Coursework(100%)
    Work Related Learning
    Credits 15
    Assessment Coursework(100%)
    Final year

    Compulsory modules

    Msc Placement
    Credits -

    Fees and funding

    Home students

    Our tuition fee for UK students starting full-time study in 2024/25 is £10,310 for the course without work experience placement or £11,810 with work experience placement.

    If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.

    International students

    Our tuition fee for International/EU students starting full-time study in 2024/25 is £17,205 for the course without work experience placement or £18,705 with work experience placement.

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    Postgraduate student loans

    Up to £11,222 available for Home students on most masters courses.

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    Additional course costs

    This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

    Additional costs for Food and nutrition courses (PDF, 327.4KB)

    Legal information

    Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.


    How do I apply?

    You apply for this course via our online application form.

    Apply for September 2024

    You can also use the application form above to apply for future years of entry.

    Not ready to apply just yet?

    Why not come to our next open day? Open days are the perfect place to talk to staff and students, visit our campuses and get all the information you need. Alternatively, feel free to ask us a question.

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    Why choose us?

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    We are Gold rated in the Teaching Excellence Framework (TEF) for the outstanding quality of our teaching and student outcomes

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    Practise in our £3.5m development kitchens and laboratories, using industry-standard equipment

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    95% of our UK graduates are in work or further study 15 months after graduating (2020/21 Graduate Outcomes Survey)

    Where next?

    Find out more about Sheffield Hallam's postgraduate opportunities and community.

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    Information for international students

    Information for international students including entry requirements by country and funding.

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