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Year of Entry 2021/22
BA (Honours)

Digital Marketing with Foundation Year

Course in clearing
Full-time Marketing

Gain a degree in Digital Marketing, with an initial foundation year to prepare for the course.


Places available in clearing

Apply for a place on this course starting in 2021. Call us now on 0330 024 6390.

Find out how you'll learn this year.

 

Everything you need to know...

What is the fee? Home: £9,250 per year (£1,200 for placement year)
International/EU: £13,995 per year (£1,200 for placement year)
How long will I study? 4/5 Years
Where will I study? City Campus
What are the entry requirements? 48 UCAS points through Clearing
What is the UCAS code? B013
When do I start? September 2021
Placement year available? Yes

Course summary

  • Study your foundation year, then progress to the full degree.
  • Develop important business skills from the very first day.
  • Undertake applied projects and explore different ways of working.

This foundation year has been designed to enhance your knowledge in advance of undergraduate study. You'll study a range of business-related topics, and apply your skills on rewarding projects and assignments. After completing your foundation, you'll have everything you need for full honours degree study, and progress directly onto the BA Digital Marketing course.

Sheffield Business School accreditation

Sheffield Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), placing us in the top 5% of business schools globally.

How you learn

Your lecturer's view
Watch course leader Dr Alonso Blanco-Velo talk about this course.

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

The course is suitable if you don't meet the entry requirements for our BA (Hons) Digital Marketing course, or you want extra preparation before starting degree-level study. You share the first year with other Sheffield Business School foundation year students, then move on to the degree.

You will learn in a supportive, challenging and exciting environment. You will be based in Sheffield Business School — a vibrant, dynamic setting with excellent facilities located in the heart of the city.

You learn through

  • lectures and seminars
  • case studies
  • presentations
  • self-directed study
  • work placements
  • activities and events

In the foundation year, you'll study wider business topics, while specialising in your chosen subject area. You'll learn useful skills such as academic writing, work in diverse teams and learn to utilise a wide variety of data sources. In doing so, you'll fully prepare yourself for undergraduate study.

Course leaders and tutors

No photo of Tilahun Mekonnen found
Tilahun Mekonnen

Currently working as a Senior Lecturer in Business Economics and the International Business Development Manager for Sub Saharan African Countries

Applied learning

Degree preparation

After the foundation year, you will be ready to start the full degree. BA Digital Marketing is an engaging, challenging course designed to give you an in-depth understanding of the continuously evolving and fast-paced digital marketing world, including mobile and social media.

Work placements

You will have the opportunity to arrange a year-long work placement in between your second and third years of the full degree. This is typically 48 weeks long and gives you a real-world experience to prepare you for your future career. Due to our strong relationships with regional, national and international employers, we can help you to secure a great placement opportunity and support you while you are there. Previous marketing students have gained placements at companies such as IBM, Adidas, Marks & Spencer and Disney.

Live projects

Throughout your full degree course you will be actively learning through exploring and evaluating real-life organisations. In some of these instances, you will select the organisation yourself but in others your tutors will bring the real world into your classroom

Networking opportunities

We are one of the few universities in the UK to have a student chapter linked to the Chartered Institute of Marketing.The Sheffield Hallam Student Marketing Society is a student learning community that complements and enhances your academic studies and allows you to link up with local professionals. runs regular events with local and national employers.

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Future careers

The full degree prepares you for a career in

  • digital marketing assistant executive
  • communications assistant executive
  • digital communications assistant executive
  • agency (digital) account executive
  • promotional manager
  • assistant brand manager
  • creative team leadership
  • sales and promotional management

Where will I study?

You study at City Campus through a structured mix of online lessons and face-to-face teaching with access to digital and online resources to support your learning.

City Campus

City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.

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City Campus map
Location

Howard Street
Sheffield
S1 1WB

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Entry requirements

All students

48 UCAS points, including 24 points from one full A level, or equivalent, or an alternative qualification such as an Access course.

If English is not your first language you need an IELTS score of 6.0 or above, with a minimum score of 5.5 in each skill.

Please note the University will only admit students who are aged 18 at the point of enrolment.

Additional information for EU/International students

If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page. You can also watch a video guide on how to apply.

For details of English language entry requirements (IELTS), please see the information for 'All students'.


Modules

Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.

You will be able to complete a placement year as part of this course. See the modules table below for further information.

Year 1

Compulsory modules
Module Credits Assessment
Module: Contemporary Issues Credits: 20 Assessment: Coursework
Module: Introduction To Business Credits: 20 Assessment: Practical
Module: Organisation Management And Delivery 1 Credits: 20 Assessment: Coursework
Module: Organisation Management And Delivery 2 Credits: 20 Assessment: Coursework
Module: Self And Stakeholder Management Credits: 20 Assessment: Coursework
Module: The Practice Of Business Credits: 20 Assessment: Coursework

Year 2

Compulsory modules
Module Credits Assessment
Module: Introduction To The Digital Environment Credits: 20 Assessment: Coursework
Module: Market And Digital Analysis Credits: 20 Assessment: Coursework
Module: Marketing Organisations And Society Credits: 20 Assessment: Coursework
Module: Marketing Research And Employability Credits: 20 Assessment: Coursework
Module: Principles Of Marketing Credits: 20 Assessment: Coursework
Exam
Elective modules
Module Credits Assessment
Module: Advertising, Promotion And Creativity Credits: 20 Assessment: Coursework
Module: Foreign Language Credits: 20 Assessment: Coursework

Year 3

Compulsory modules
Module Credits Assessment
Module: Digital Technologies Credits: 20 Assessment: Coursework
Module: Marketing Metrics Credits: 20 Assessment: Coursework
Module: Mobile And Social Media Credits: 20 Assessment: Coursework
Module: Sales And Business Skills Credits: 20 Assessment: Coursework
Module: Strategic Approaches To Marketing Management Credits: 20 Assessment: Coursework
Elective modules
Module Credits Assessment
Module: Customer Psychology And Culture Credits: 20 Assessment: Coursework
Module: Foreign Language Credits: 20 Assessment: Coursework
Module: Service And Retail Marketing Credits: 20 Assessment: Coursework

Year 4

Optional modules
Module Credits
Module: Placement Year Credits: -

Final year

Compulsory modules
Module Credits Assessment
Module: Go-To-Market In The Digital Environment Credits: 20 Assessment: Coursework
Module: Marketing Innovation And Creativity Credits: 20 Assessment: Coursework
Module: Strategic Brand Management Credits: 20 Assessment: Coursework
Exam
Module: Strategic Communications In The Digital World Credits: 20 Assessment: Coursework
Module: The Social Psychology Of Digital Media Credits: 20 Assessment: Coursework
Elective modules
Module Credits Assessment
Module: Communication Concepts For Marketers Credits: 20 Assessment: Coursework
Module: Foreign Language Credits: 20 Assessment: Coursework
Module: Relationship Marketing Management Credits: 20 Assessment: Coursework

Fees and funding

Home students

Our tuition fee for UK students starting full-time undergraduate study in 2021/22 is £9,250 per year. During your placement year you will pay a reduced fee of £1,200.

† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.

International students

Our tuition fee for International/EU students starting full-time study in 2021/22 is £13,995 per year. During your placement year you will pay a reduced fee of £1,200.

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Financial support for home/EU students

How tuition fees work, student loans and other financial support available.

Learn more

Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Additional costs for Marketing courses (PDF, 742.9KB)

Legal information

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.

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This course has places available in clearing. Call us on 0330 024 6390 to apply.

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