Everything you need to know...
International/EU: £18,215 for the course
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- Build the knowledge and attributes you’ll need for a professional career in sport.
- Work with world-class sports organisations on an industry-based project in an optional 12 week placement.
- Benefit from the experience of tutors with substantial industry, research and consultancy experience.
- Gain the contacts, skills and credentials you’ll need to make an impact.
This course focuses on the core aspects of sports business. Through practice-based learning you’ll build up your existing experience with the knowledge and contacts you need. You’ll leave with a degree that’s recognised by the world’s leading professional marketing body and respected across the industry.
How you learn
All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.
On this course you’ll improve your employability skills and develop specialist knowledge of the global sports industry. You’ll learn to identify and develop creative solutions for major clients – gaining practical experience through optional industry placements, while attaining a sound theoretical grounding under the guidance of our experts. You’ll also have access to an employability adviser who can help with writing applications, preparing for interviews and developing your CV – as well as offering tailored career guidance.
You learn through
- research projects for major clients
- optional industry placements
- independent learning
You’ll have the option to complete a 12-week work project, receiving support and advice from a mentor in a client organisation, as well as a member of academic staff. We’ll use our network of local, regional, national and international employers to help secure you a challenging and fulfilling experience.
Recent clients have included Formula 1, Gfinity, the International Olympic Committee, Virtus, FutbolJobs, Sheffield United FC and Sheffield Wednesday FC.
As part of your studies, you’ll undertake an industry-based research project – working with sport organisations to solve problems or explore potential market opportunities.
The course has plenty of chances to build your network – with superb industry ties and opportunities for work placements and research projects. We also have an established and strong graduate network on LinkedIn, which you’ll gain access to once you join the course.
This course prepares you for a career in
- regional, national and international sporting bodies
- local authority and voluntary sector sport
- sporting clubs
- sport leagues
- major venues and facilities
- event management organisations
- sports consultancies
- player-agent organisations
- sport- related government agencies
- sponsorship procurement
Previous graduates of this course have gone on to work as
- business development professional at Arsenal FC
- coaching projects consultant in the Premier League
- CRM and insight manager at Leaders in Sport
- research and insight analyst in Formula 1
- world para snow sports manager at the International Paralympic Committee
This course has been awarded Recognised Degree Status by The Chartered Institute of Marketing (CIM) Students are able to take advantage of CIM membership and its benefits and complete modules on any or some of the CIM modules if they wish (please contact CIM for current studying membership and assessment fees).
Where will I study?
You study at Collegiate Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.
Collegiate Campus can be found just off Ecclesall Road, a bustling student district.
Collegiate Campus map | Campus facilities | Keeping safe on Campus
Collegiate Library can be found just off Ecclesall Road. It's open 24 hours a day, every day.Learn more
Learn more about your department
Find out about the Sports and Physical Activity subject area at Sheffield Hallam University.
Normally a first degree 2:2 or above in a sport-related or business and management-related subject
OR a first degree 2:2 or above in an unrelated subject, but with experience of working in sport or general business and management.
We welcome enquiries from those who have substantial management experience but who do not have the normal entry requirements. We may invite you for an interview to discuss your particular background, experience and qualifications. Our aim is to ensure you can achieve success on this masters course, but please contact us if you wish to discuss your own concerns. You may also be able to claim credit points which can reduce the amount of time it takes to complete your qualification at Sheffield Hallam. Find out more
Through accreditation of prior learning (APL), students may claim entry with credit or exemptions on the basis of their existing qualifications, knowledge and experience.
If English is not your first language you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or a recognised equivalent. If your level of English language is currently below IELTS 6.0 we recommend you consider an appropriate Sheffield Hallam University Pre-sessional English course which will enable you to achieve the required level of English.
Additional information for EU/International students
If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.
For details of English language entry requirements (IELTS), please see the information for 'All students'.
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
Modules studied may differ depending on when you start your course.
|Module: Financial Skills For Business Decisions||Credits: 15||
|Module: Global Economics Of Sport||Credits: 15||
|Module: International Sport Event Management||Credits: 15||
|Module: International Sports Marketing And The Media||Credits: 15||
|Module: International Sports Strategy||Credits: 15||
|Module: Managing People In Sport Organisations||Credits: 15||
|Module: Researching Sport Management||Credits: 15||
|Module: Sport Business Consultancy||Credits: 15||
|Module: Research Project||Credits: 60||
|Module: Work-Based Learning Project||Credits: 60||
Fees and funding
Our tuition fee for UK students starting full-time study in 2023/24 is £10,815 for the course. The fee quoted on the online prospectus is for the whole course. Where a course is to be taken over more than one year, then the course fees are divided into annual fees through a financial calculation to which a rounding mechanism is applied. This can sometimes mean that there is a nominal variation between the quoted fee from the prospectus and the fee charged to the student. There are some circumstances in which a student taking a break in study or engaging in retakes may be charged an additional fee, which should be notified to them at the time.
† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.
Our tuition fee for International/EU students starting full-time study in 2023/24 is £18,215 for the course. The fee quoted on the online prospectus is for the whole course. Where a course is to be taken over more than one year, then the course fees are divided into annual fees through a financial calculation to which a rounding mechanism is applied. This can sometimes mean that there is a nominal variation between the quoted fee from the prospectus and the fee charged to the student. There are some circumstances in which a student taking a break in study or engaging in retakes may be charged an additional fee, which should be notified to them at the time.
Postgraduate student loans
Up to £11,222 available for Home students on most masters courses.
Additional course costs
This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.Additional costs for Sport and physical activity courses (PDF, 233.7KB)
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.
Postgraduate course rankings
Our MSc Sports Business Management course is rated 5th in the UK, 13th in Europe and 35th globally (Sports Business Postgraduate Course Rankings 2021).