Everything you need to know...
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What is the fee?
Home: £9,250 per year (£1,200 for placement year)
International/EU: £16,655 per year (£1,200 for placement year) -
How long will I study?
3 / 4 Years
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Where will I study?
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What are the entry requirements?
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What is the UCAS code?
N500
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When do I start?
September 2024
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Placement year available?
Yes
Employability
100% of our graduates are in work or further study fifteen months after graduating (2020/21 Graduate Outcomes Survey).
Course summary
- Gain in-depth marketing knowledge, exploring future-facing strategies and media.
- Direct your learning with specialist routes in digital customer experience, global marketing and consumer psychology.
- Experience real-world marketing with opportunities to manage campaigns for leading brands.
- Join a hub of creatives and entrepreneurs in our award-winning enterprise centre.
On our BA Marketing course you’ll combine creativity, technical know-how and hands-on experience. Balancing theory and practice, you’ll not only gain a diverse set of transferable skills, you’ll also be encouraged to develop your interests and channel them into a specialist sector of your choice.
Accredited by
The course is accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining exemptions from units on CIM qualifications. Students may have the opportunity to join The Chartered Institute of Marketing (CIM) as a Studying Member.
Sheffield Business School accreditation
Sheffield Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), placing us in the top 5% of business schools globally.
How you learn
All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.
Based in our Sheffield Business School, you’ll join a global community where business leaders, researchers and 7,000 business students all come together to solve problems and make things better.
You’ll be taught by award-winning teachers and industry experts, who bring their experience and research into the classroom. Your course is designed by industry specialists and leading institutes – helping you graduate with the skills employers are looking for.
Through our relationships with leading local and global brands, you’ll have the opportunity to access placements, volunteering programmes, training schemes, internships and work experience.
You learn through:
- On-campus lectures, seminars and tutorials
- Digital learning platforms
- Industry visits and field trips
- Independent study
- Practice-based learning and group work
- Simulated work environments
- Problem-solving workshops
- Class debates and presentations
We use a wide variety of assessments that respect the diverse ways people learn. These include tests, essays, presentations, project plans and reflective writing.
Key Themes
On this course you’ll learn the foundations of marketing theory – using market research, customer insights and competitor analysis to develop successful marketing strategies. You’ll also learn how to create brand identities and communicate brand values, using storytelling and creative to connect with your audience and grow loyal communities.
You’ll discover what it means to champion social, cultural and environmental causes through ethical marketing practices – responding to contemporary market challenges with methodical and collaborative, problem-solving techniques.
You’ll also explore how big data, social media, AI and Web 3.0 are changing the marketing landscape, learning what it will mean to be a marketer of the future.
Course Support
You’ll be supported at every step of your student journey, with:
- Access to our unique student support to help with your personal, academic and career development.
- Access to our Skills Centre with one to ones, webinars and online resources.
- Industry-specific employability activities such as live projects, learning in simulated environments and networking opportunities.
Course leaders and tutors
Giovanna Battiston
Principal LecturerDr Giovanna Battiston is a Senior Lecturer In Marketing in the Department of Management at Sheffield Business School.
Applied learning
We think the best way to learn something is to do it in the real world. That means putting learning into practice through placements, internships and consultancy projects through our global network of leading businesses.
Work Placements
You’ll have the opportunity to arrange a year-long work placement in between your second and third years. This gives you valuable work experience to prepare you for your future career – and allows you to graduate with an Applied Professional Diploma to add to your CV.
Previous students have gained placements with leading brands such as L’Oréal, Nintendo, Canon, and many more – giving them a competitive edge in the jobs market.
You’ll also have summer and winter school opportunities in a variety of locations. Recently, students from our department have visited France, Germany, Spain and Morocco. You might even be eligible to study abroad for a semester at one of our partner universities in Europe, the US, Australia and beyond.
Live Projects
As part of your studies, you’ll take on projects set by external organisations. These allow you to apply your learning to the real world, build your business network and take your first step towards your career aspirations.
You’ll also gain first-hand insights from local experts as they deliver regular guest talks on campus.
Networking Opportunities
With the support of our award-winning i-Lab business hub, you’ll have the opportunity to collaborate with creatives, entrepreneurs and investors across Sheffield. Here, you can form lucrative business networks, brainstorm entrepreneurial ideas and even launch your own venture.
You can also hear first-hand from business leaders and esteemed alumni as they deliver guest masterclasses while having the opportunity to build your profile through work experience and consultancy projects.
We also support you to run local student societies and join UK-wide networking events such as The Marketing Club.
Future careers
Graduates from this course go on to a wide range of marketing careers, some in broad marketing management roles but also specific areas of marketing such as brand management and communications.
Previous graduates of this course have worked for leading brands, including:
- Ansys
- Darktrace
- Henkel
- Mulberry
- Invision UK
As an additional benefit, students who graduate with a minimum 2:2 classification will be exempt on an APL (Accreditation of Prior Learning) basis from one module on the CIM level four Certificate in Professional Marketing and one module from the level six Diploma in Professional Marketing.
All degrees which receive CIM accreditation are now also automatically recognised by the Australian Marketing Institute (AMI).
Where will I study?
You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.
City Campus
City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.
City Campus map | City Campus tour
Adsetts library
Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.
Learn moreEquipment and facilities
You’ll study in world-class learning facilities, such as specialist labs, design studios, practice facilities, simulation environments, our award-winning enterprise centre and a 24/7 library.
You may also have access to specialist marketing platforms and equipment, such as:
- Marketing intelligence platforms such as Mintel and EuroMonitor
- SEO analytical software
- Design and video editing tools from the Adobe Suite
- Video cameras and recording equipment
- Social media management platforms
- Consumer insight tools
- The World Advertising Research Centre
- Business gamification simulation equipment
- LinkedIn Learning
As part of our campus masterplan, we’re developing a brand new, net-zero-ready building right at the heart of the city centre.
You’ll benefit from dedicated business facilities such as a business lounge, trading floor and languages hub, plus plenty of room to study in social learning spaces, seminar rooms and PC labs – all set in 400 square metres of stunning green space, where you can socialise, eat, relax and study.
Entry requirements
All students
UCAS points
- 112-120
This must include at least 64 points from 2 A Levels or equivalent BTEC qualifications. For example:
- BBC-BBB at A Level
- DDM in BTEC Extended Diploma
- Merit overall from a T level qualification
- A combination of qualifications, which may include AS levels, EPQ and general studies
GCSE
- English language or literature at grade C or 4
- Maths at grade D or 3
GCSE equivalents
- Level 2 Literacy or Functional Skills Level 2 English
- Level 2 Numeracy or Functional Skills Level 2 Maths
You can find information on making sense of UCAS tariff points here and use the UCAS tariff calculator to work out your points.
• Access - an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.
• entry with prior credit - we consider applications for direct entry to the final year from those holding Higher National Diplomas or equivalent qualifications
If English is not your first language, you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent. If your English language skill is currently below IELTS 6.0 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.
We welcome applications from people of any age. We may be flexible in our normal offer if you can show a commitment to succeed and have the relevant skills and experience. This must show that you will benefit from and finish the course successfully.
Additional information for EU/International students
If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.
For details of English language entry requirements (IELTS), please see the information for 'All students'.
Modules
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
You will be able to complete a placement year as part of this course. See the modules table below for further information.
Year 1
Compulsory modules
Contemporary Marketing
Foundations Of Business
Foundations Of Marketing
Understanding People And Cultures
Year 2
Compulsory modules
Creative Brand Management
Managing Business And Financial Performance For Marketers
Professional Development For The Marketer
Elective modules
Experiential Marketing Events
Foreign Language (French,Spanish,Italian,Chinese)
The Corporate Customer
The Digital Customer Experience
Year 3
Optional modules
Placement Year
Final year
Compulsory modules
Consultancy Project In Marketing
Customer Insights And Sustainable Innovation In Marketing Strategy
Strategy In The Global And Digital Environment
Elective modules
Consumer Psychology
Contemporary Leadership In Context
Marketing In A Global Context
Fees and funding
Home students
Our tuition fee for UK students starting full-time undergraduate study in 2024/25 is £9,250 per year. These fees are regulated by the UK government and are therefore subject to changes in government policy. During your placement year you will pay a reduced fee of £1,200.
If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.
International students
Our tuition fee for International/EU students starting full-time study in 2024/25 is £16,655 per year. During your placement year you will pay a reduced fee of £1,200.
Financial support for home/EU students
How tuition fees work, student loans and other financial support available.
Additional course costs
This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.
Additional costs for Marketing courses (PDF, 237.6KB)Legal information
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.
Come to an open day
Find out more at our undergraduate open days. Book now for your place.
