Everything you need to know...
International/EU: £14,415 per year (£1,200 for placement year)
Course summary
- Benefit from a student-focused approach to learning.
- Learn through critical thinking, problem solving and traditional methods.
- Have the opportunity to work abroad – with the possibility of funding through the Erasmus+ programme (until 2023) or the Turing Scheme.
Develop an expert knowledge of applied marketing concepts and gain practical experience in the workplace. You’ll gain the skills you need to apply marketing principles and techniques to a range of business problems.
Sheffield Business School accreditation
Sheffield Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), placing us in the top 5% of business schools globally.
Student View
Watch student Tom Stevens talk about what it’s like to study on this course.
How you learn
All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.
The approaches to learning and teaching on the course vary between modules. You’ll experience and engage with a variety of learning and teaching methods, enabling you to develop your knowledge, skills and expertise.
You learn through
- lectures
- seminars
- problem solving exercises
- case studies
- self-managed studies
- individual and group presentations
Course leaders and tutors
Giovanna Battiston
Principal LecturerDr Giovanna Battiston is a Senior Lecturer In Marketing in the Department of Management at Sheffield Business School.
Applied learning
Work placements
You’ll have the opportunity to arrange a year-long work placement in between your second and third years. This is typically 48 weeks long and gives you a real-world experience to prepare you for your future career. Due to our strong relationships with regional, national and international employers, we can help you secure a great placement opportunity and support you while you’re there. Previous students have gained placements at companies such as IBM, Adidas, Marks & Spencer and Disney.
Live projects
In the second year of the course you’ll undertake a comprehensive set of activities focused on employability, and in particular, work experience to prepare you for a year in industry. These will be a mixture of live client briefs and short placements. You can also pursue your own business initiative, subject to approval. Your work-experience projects will increase your knowledge, skills and attributes to prepare you for graduate-level employment.
Networking opportunities
We’re one of the few universities in the UK to have a student Marketing Society linked to the Chartered Institute of Marketing. This is a student learning community that complements and enhances your academic studies, and allows you to link up with local professionals. You’ll automatically be a member of the society, which also runs regular events with local and national employers.
Future careers
This course prepares you for a career in
- marketing
- brand management
- market research
- digital marketing
- customer care
- service management
- project management
- promotional management
- sales and key account management
- new product management
- supply chain management
Previous graduates of this course have gone on to work for
- Mattel
- Hewlett Packard
- IBM
- O2
- River Island
- Everton Football Club
- Hilton Hotels
- Kimberley-Clark
- Audi
- John Lewis
- Nestle
- ASDA
- Rainforest Foods
- Greencore Group
- Game
Accreditation
The course is accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining exemptions from units on CIM qualifications. Students may have the opportunity to join The Chartered Institute of Marketing (CIM) as a Studying Member.
Where will I study?
You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.
City Campus
City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.
City Campus map | Campus facilities | Keeping safe on Campus
Adsetts library
Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.
Learn moreEntry requirements
All students
80 UCAS points, including 48 points from two A levels or equivalent, or an alternative qualification such as an Access course.
If you don't meet these criteria you may be qualified for BA Marketing with Foundation Year.
If English is not your first language you need an IELTS score of 6.0 or above, with a minimum score of 5.5 in each skill.
Please note the University will only admit students who are aged 18 or over at the point of enrolment.
Additional information for EU/International students
If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page. You can also watch a video guide on how to apply.
For details of English language entry requirements (IELTS), please see the information for 'All students'.
Modules
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
You will be able to complete a placement year as part of this course. See the modules table below for further information.
Year 1
| Module | Credits | Assessment |
|---|---|---|
| Module: Market And Digital Analysis | Credits: 20 |
Assessment:
Coursework |
| Module: Marketing Organisations And Society | Credits: 20 |
Assessment:
Coursework |
| Module: Marketing Research And Employability | Credits: 20 |
Assessment:
Coursework |
| Module: People And Organisations In Context | Credits: 20 |
Assessment:
Coursework Exam |
| Module: Principles Of Marketing | Credits: 20 |
Assessment:
Coursework Exam |
| Module | Credits | Assessment |
|---|---|---|
| Module: Foreign Language | Credits: 20 |
Assessment:
Coursework |
| Module: Global Business Environment | Credits: 20 |
Assessment:
Coursework |
Year 2
| Module | Credits | Assessment |
|---|---|---|
| Module: Customer Psychology And Culture | Credits: 20 |
Assessment:
Coursework |
| Module: Integrated Marketing Communications | Credits: 20 |
Assessment:
Coursework |
| Module: Marketing Metrics | Credits: 20 |
Assessment:
Coursework |
| Module: Sales And Business Skills | Credits: 20 |
Assessment:
Coursework |
| Module: Strategic Approaches To Marketing Management | Credits: 20 |
Assessment:
Coursework |
| Module | Credits | Assessment |
|---|---|---|
| Module: Foreign Language | Credits: 20 |
Assessment:
Coursework |
| Module: Language And Specialist Cultural Studies | Credits: 20 |
Assessment:
Coursework |
| Module: Service And Retail Marketing | Credits: 20 |
Assessment:
Coursework |
Year 3
| Module | Credits |
|---|---|
| Module: Placement Year | Credits: - |
Final year
| Module | Credits | Assessment |
|---|---|---|
| Module: Go-To-Market In The Digital Environment | Credits: 20 |
Assessment:
Coursework |
| Module: Marketing In A Global Context | Credits: 20 |
Assessment:
Coursework |
| Module: Marketing Innovation And Creativity | Credits: 20 |
Assessment:
Coursework |
| Module: Strategic Brand Management | Credits: 20 |
Assessment:
Coursework Exam |
| Module: The Customer Experience | Credits: 20 |
Assessment:
Coursework |
| Module | Credits | Assessment |
|---|---|---|
| Module: Communication Concepts For Marketers | Credits: 20 |
Assessment:
Coursework |
| Module: Foreign Language | Credits: 20 |
Assessment:
Coursework |
| Module: Relationship Marketing Management | Credits: 20 |
Assessment:
Coursework |
Fees and funding
Home students
Our tuition fee for UK students starting full-time undergraduate study in 2022/23 is £9,250 per year. During your placement year you will pay a reduced fee of £1,200.
† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.
International students
Our tuition fee for International/EU students starting full-time study in 2022/23 is £14,415 per year. During your placement year you will pay a reduced fee of £1,200.
Financial support for home/EU students
How tuition fees work, student loans and other financial support available.
Additional course costs
This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.
Additional costs for Marketing courses (PDF, 751.9KB)Legal information
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.
Come to an open day
Find out more at our undergraduate open days. Book now for your place.
