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BSc (Honours) Sport Business Management

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Year of Entry 2022/23
BSc (Honours)

Sport Business Management

Prepare for an exciting career in the sports industry on a course with excellent industry ties and a strong graduate network.

Everything you need to know...

What is the fee? Home: See fees section below
International/EU: £14,415 per year
How long will I study? 3 / 4 Years
Where will I study? Collegiate Campus
What are the entry requirements? 96 UCAS Points
What is the UCAS code? C6N2
When do I start? September 2022
Placement year available? Yes

Course summary

  • Learn from the best on a course developed with industry experts.
  • Work with well-known organisations on live projects and work placements.
  • Gain transferable skills for other industries.
  • Have the opportunity to work abroad, depending on external regulations.

This course prepares you to take advantage of the many opportunities resulting from the continuing expansion of the global sport economy. You’ll learn how management and business is applied in the industry by working with a variety of organisations across the sports sector – including sports councils, national governing bodies, such as the English Football Association (the FA) and professional clubs. 


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Student View

Watch student Harry Preston talk about what it’s like to study on this course.

How you learn

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

Alongside business and management concepts, you’ll learn about the role of sport in society to achieve a range of objectives. You’ll study modules ranging from the basics of financial management to the strategic positioning of products and services. You’ll also improve your employability skills and develop specialist knowledge of the sports industry.

You learn through

  • lectures
  • seminars
  • tutorials
  • project supervision
  • demonstration
  • workshops
  • field trips
  • external visits
  • placements 

Course leaders and tutors

Vicky Norman
Vicky Norman
Senior Lecturer in Sport Business Management

I have worked in the sports industry for the last 11 years, before that completing my undergrad at Sheffield Hallam

Marc Taylor
Marc Taylor
Senior Lecturer Sport Business Management / BSc and MSc Sport Business Management (UK) / MSc Sport Business Management Collaborative Course Leader (Singapore)

Marc lectures upon Postgraduate and Undergraduate modules in relation to Strategy, Marketing and Consultancy

Applied learning

Work placements

As a minimum, you’ll complete a six-week work project, though you can always extend this period and complete a sandwich placement if the opportunity arises. We have an established network of local, regional, national and international employers offering a number of placements. We also encourage students to explore opportunities within new and emerging areas of the sports industry. 

Live projects

As part of your studies – you’ll have opportunities to engage in a number of industry-related projects – often working with sport organisations to solve problems or explore potential market opportunities. We have three world-class sport-related research centres where you can work on real-life events and projects with the Sports Industry Research Group. Recently students have worked at events such as The Olympic and Commonwealth Games, Wimbledon, The Open, The Ryder Cup and The Henley Regatta. 

Networking opportunities

With a superb alumni network and industry ties – as well as opportunities for work placements and research projects – this course offers ample opportunities for networking. 

Some of our students take part in the inaugural #SportsPro hackathon, competing with teams from other universities around the world. We also have a series of external speakers who deliver guest lectures and additional talks. Previous speakers have included representatives from leading national governing bodies, sports goods manufacturers, global motorsports and professional clubs, as well as health and fitness organisations and agencies. 

While we have strong internal support, we also partner with external organisations, including The Professional Body of Sports Leadership (PBSL).

Future careers

This course prepares you for a career in

  • international, regional and national sporting bodies
  • professional sports clubs and leagues 
  • major venue and facility management
  • event management
  • sports consultancy
  • sport-related government agencies
  • partnership, sponsorship and marketing 
  • research and insight
  • facility operations and outsourcing suppliers
  • local authority and voluntary sector sport
  • sports goods manufacturing and retail 

The course also enables you to develop the transferable skills needed to pursue graduate roles in general business and other sectors.  


This course has been awarded Recognised Degree Status by The Chartered Institute of Marketing (CIM)  Students are able to take advantage of CIM membership and its benefits and complete modules on any or some of the CIM modules if they wish (please contact CIM for current studying membership and assessment fees).

Student success story

In April 2018, 15 students and alumni from Sheffield Hallam travelled to the Gold Coast in Australia to work for 3 weeks at the Commonwealth Games. "This was a once in a lifetime opportunity. I met world famous athletes and developed myself personally and professionally."
George Powdrill, BSc (Hons) Sport Business Management

Student success story

Meet the students behind Sheffield's footballing success

Where will I study?

You study at Collegiate Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.

Collegiate campus

Collegiate Campus can be found just off Ecclesall Road, a bustling student district.

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Collegiate Campus map

Collegiate Crescent
S10 2BP

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Collegiate library

Collegiate Library can be found just off Ecclesall Road. It's open 24 hours a day, every day.

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Equipment and facilities

On this course you’ll work with world-class digital resources and databases to support your learning, including access to sport-specific cases developed by academic colleagues around the world.

Learn more about your department

Find out about the Sports and Physical Activity subject area at Sheffield Hallam University.

Find out more about the centre

Entry requirements

All students

UCAS points

  • 96

From at least two A levels or equivalent BTEC National qualifications. We accept General Studies. For example:

  • CCC at A Level including relevant subject(s).
  • MMM in BTEC Extended Diploma.
  • A combination of qualifications, which may include AS levels, EPQ or general studies


  • English Language or Literature at grade C or 4 or equivalents*
  • Maths at grade C or 4 or equivalents*

You can find information on making sense of UCAS tariff points here and use the UCAS tariff calculator to work out your points.

  • An approved Access to HE Diploma in a sport or business related subject. Normally we require 15 of the level 3 credits to be graded at merit.

You also need to demonstrate an ability to
study academic subjects at degree level

  • debate topics and issues
  • draw on conclusions from written material
  • study independently as well as a member of a group
  • use computers and technology associated with contemporary teaching, learning and assessment methods
  • successfully complete a range of assignments including researched essays and practical examinations

This is normally achieved by completing academic study at level three or above in the last four years.

* GCSE English and mathematics equivalent

If English is not your first language you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills or equivalent. If your English language skill is currently below IELTS 6.0 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.

We strongly recommend that you tell us about any long term health conditions or disabilities you may have. This is so we can assess whether we can deliver the course in such a way that you can meet the course requirements and take part without disadvantage. You can contact our University student support staff on 0114 225 3964 (voice and Minicom) and explore any issues you may have.

Please note the University will only admit students who are aged 18 or over at the point of enrolment.

Additional information for EU/International students

If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page. You can also watch a video guide on how to apply.

For details of English language entry requirements (IELTS), please see the information for 'All students'.


Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.

You will be able to complete a placement year as part of this course. See the modules table below for further information.

Year 1

Compulsory modules
Module Credits Assessment
Module: Developing Management And Leadership Practice Credits: 20 Assessment: Coursework
Module: Financial Management In The Sport Industry Credits: 20 Assessment: Coursework
Module: Managing The Sports Business Credits: 20 Assessment: Coursework
Module: Sport Research In Practice Credits: 20 Assessment: Coursework
Module: The Sport And Physical Activity Environment Credits: 20 Assessment: Practical
Module: Understanding Sport And Physical Activity Credits: 20 Assessment: Coursework

Year 2

Compulsory modules
Module Credits Assessment
Module: Applied Professional Development Credits: 20 Assessment: Coursework
Module: Enterprise And Innovation Credits: 20 Assessment: Practical
Module: Hrm For Sport Managers Credits: 20 Assessment: Coursework
Module: Research Methods In Sport Credits: 20 Assessment: Coursework
Module: Sports Business Marketing Credits: 20 Assessment: Coursework
Elective modules
Module Credits Assessment
Module: Event Management Credits: 20 Assessment: Coursework
Module: Managing The Development Of Sport In The Uk Credits: 20 Assessment: Coursework
Module: Operational Facility Management Credits: 20 Assessment: Coursework

Year 3

Optional modules
Module Credits
Module: Placement Year Credits: -

Final year

Compulsory modules
Module Credits Assessment
Module: Management Applications Credits: 20 Assessment: Coursework
Module: Project In Sport Credits: 40 Assessment: Coursework
Module: Strategic Management Of Sport Credits: 20 Assessment: Coursework
Elective modules
Module Credits Assessment
Module: Economics And Finance Of Professional Team Sports Credits: 20 Assessment: Coursework
Module: Managing The Development Of International Sport Credits: 20 Assessment: Coursework
Module: Marketing Communications Credits: 20 Assessment: Coursework
Module: Sport, Brands And Culture Credits: 20 Assessment: Coursework
Module: Strategic Facility Management Credits: 20 Assessment: Coursework
Module: Strategic Management Of Sport Events Credits: 20 Assessment: Coursework

Fees and funding

Home students

Our tuition fee for UK students starting full-time undergraduate study in 2022/2023 are £9,250 per year. During your placement year you will pay a reduced fee of £1,200.

† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.

International students

Our tuition fee for International/EU students starting full-time study in 2022/23 is £14,415 per year. During your placement year you will pay a reduced fee of £1,200.

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Financial support for home/EU students

How tuition fees work, student loans and other financial support available.

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Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Additional costs for Sport and physical activity courses (PDF, 255.9KB)

Legal information

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.


How do I apply?

You can apply for this course through UCAS.

Apply now via UCAS

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