Everything you need to know...
International: £13,500 or £15,000 for the course
Course summary
- Develop an understanding of the international marketing management process and how it is applied in industry
- Identify and develop professional marketing skills in preparation for future application and employment
- Demonstrate the ability to understand market changes and apply this to the development of international marketing plans and strategies.
The course is well established and enjoys an excellent reputation for producing postgraduate students who can add value to international businesses and are well equipped to succeed in the fast-moving world of marketing and business.
How you learn
Your lecturer's view
The course will use your experience to work through business simulations and develop your professional marketing skills with a team of tutors who have a wealth of professional marketing and academic experience.
You learn through:
- traditional lectures
- seminars
Course leaders and tutors
Pallavi Singh
Senior Lecturer In MarketingPallavi Singh is a Senior Lecturer in Marketing at Sheffield Business School, Sheffield Hallam University, Sheffield, UK.
Applied learning
Work placements
An exciting new development and improvement to the course is that you can now choose a work experience route (you source your own placement). This will run parallel to the more traditional, full time non-work experience route. By successfully completing either route, you would achieve an MSc International Marketing.
Live projects
Part of your learning experience will require you to undertake a marketing consultancy project with a real world business, in which you will apply your learning to a live marketing case.
The opportunity to visit and communicate regularly with a company will be particularly beneficial to you from the point of view of business engagement and real-life practical experience.
Future careers
This course prepares you for a career as
- an international marketing manager
- business development manager
- shipping executive in countries such as China, India, Greece, Netherlands and UK
Some of our graduates return home to manage family businesses.
Previous graduates of this course have gone on to work for
- Robert Bosch SA
- Servisair
- Swisscom AG
- Inlecom Systems Ltd
Student success story
‘I love the way we learn and then discuss our thoughts. It generates many ideas and views from the class which will be applicable to my future career.’
Panisa Jarukornvasin, MSc International Marketing, 2018 graduate
Where will I study?
You study at City Campus
City Campus
City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.
City Campus map
Adsetts library
Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.
Learn moreEntry requirements
All students
Normally you need one of the following
• an honours degree
• equivalent professional qualifications
In exceptional circumstances we consider candidates without formal qualifications who demonstrate the necessary experience, intellect and motivation. You may also be able to claim credit points which can reduce the amount of time it takes to complete your qualification at Sheffield Hallam. Find out more
Overseas applicants from countries whose first language is not English must normally produce evidence of competence in English. The standard for non-native speakers of English is as follows
• an IELTS score of 6.0 with 5.5 in all skills (or equivalent) for the full-time route.
• an IELTS score 6.5 with a minimum of 6.0 in all skills for the work experience route.
If your English language skill is currently below an IELTS score of 6.0 with a minimum of 5.5 in all skills we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English level.
If you do not meet the above criteria you can apply for the Graduate Certificate International Pre-Masters in Business and English. After passing this diploma we automatically offer you a place on one of our business-related masters degrees.
Additional information for EU/International students
If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page. You can also watch a video guide on how to apply.
For details of English language entry requirements (IELTS), please see the information for 'All students'.
Modules
The modules for 2019/20 may vary to those given below, which are for academic year 2018/19
Modules studied may differ depending on when you start your course.
Final year
| Module | Credits | Assessment |
|---|---|---|
| Module: Digital Marketing | Credits: 15 |
Assessment:
Coursework |
| Module: Dissertation | Credits: 45 |
Assessment:
Coursework |
| Module: Entrepreneurial Marketing And Innovation | Credits: 15 |
Assessment:
Coursework Practical |
| Module: Global Brand Management | Credits: 15 |
Assessment:
Coursework |
| Module: International Consultancy Project 1 | Credits: 15 |
Assessment:
Coursework |
| Module: International Consumer Behaviour | Credits: 15 |
Assessment:
Coursework |
| Module: Marketing Decision Making | Credits: 15 |
Assessment:
Coursework |
| Module: Relationship Marketing | Credits: 15 |
Assessment:
Coursework |
| Module: Research Methods | Credits: 15 |
Assessment:
Coursework |
| Module: Understanding Markets | Credits: 15 |
Assessment:
Coursework |
Fees and funding
Home/EU students
Our tuition fee for UK/EU students starting full-time study in 2019/20 is £8,000 for the course without work experience placement or £8,800 with work experience placement.
† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.
International students
Our tuition fee for international students starting full-time study in 2019/20 is £13,500 for the course without work experience placement or £15,000 with work experience placement.
Postgraduate student loans
Up to £10,609 available for UK and EU students on most masters courses.
Additional course costs
This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.
Additional costs for Marketing courses (PDF)Legal information
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.
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