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MSc

International Marketing

Full-time Marketing

Acquire and develop the specialist knowledge, understanding and skills associated with the relevant professional and managerial functions of international marketing.


Everything you need to know...

What is the fee? Home/EU: £7,500 or £8,780 for the course †
International: £13,250 or £14,750 for the course
How long will I study? 1 Year/15 months
Where will I study? City Campus
When do I start? September, January

Course summary

  • Develop an understanding of the international marketing management process and how it is applied in industry
  • Identify and develop professional marketing skills in preparation for future application and employment
  • Demonstrate the ability to understand market changes and apply this to the development of international marketing plans and strategies.

The course is well established and enjoys an excellent reputation for producing postgraduate students who can add value to international businesses and are well equipped to succeed in the fast-moving world of marketing and business.

How you learn

The course will use your experience to work through business simulations and develop your professional marketing skills with a team of tutors who have a wealth of professional marketing and academic experience.

You learn through:

  • traditional lectures
  • seminars

Course leaders and tutors

Scott Jones
Scott Jones

Scott has 10 years teaching experience in Marketing/Management. He is currently undertaking a PhD in Marketing at Lancaster University.

Applied learning

Work placements

An exciting new development and improvement to the course is that you can now choose a work experience route (you source your own placement). This will run parallel to the more traditional, full time non-work experience route. By successfully completing either route, you would achieve an MSc International Marketing.

Live projects

Part of your learning experience will require you to undertake a marketing consultancy project with a real world business, in which you will apply your learning to a live marketing case.

The opportunity to visit and communicate regularly with a company will be particularly beneficial to you from the point of view of business engagement and real-life practical experience.


Future careers

This course prepares you for a career as

  • an international marketing manager
  • business development manager
  • shipping executive in countries such as China, India, Greece, Netherlands and UK

Some of our graduates return home to manage family businesses.

Previous graduates of this course have gone on to work for

  • Robert Bosch SA
  • Servisair
  • Swisscom AG
  • Inlecom Systems Ltd

Where will I study?

You study at City Campus

City Campus

City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.

City Campus map
City Campus map
Location

Howard Street
Sheffield
S1 1WB

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Adsetts library
Adsetts library

Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.

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Entry requirements

UK students

Normally you need one of the following

• an honours degree

• equivalent professional qualifications

In exceptional circumstances we consider candidates without formal qualifications who demonstrate the necessary experience, intellect and motivation. You may also be able to claim credit points which can reduce the amount of time it takes to complete your qualification at Sheffield Hallam. Find out more

Overseas applicants from countries whose first language is not English must normally produce evidence of competence in English. The standard for non-native speakers of English is as follows

• an IELTS score of 6.0 with 5.5 in all skills (or equivalent) for the full-time route.

• an IELTS score 6.5 with a minimum of 6.0 in all skills for the work experience route.

If your English language skill is currently below an IELTS score of 6.0 with a minimum of 5.5 in all skills we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English level.

If you do not meet the above criteria you can apply for the Graduate Certificate International Pre-Masters in Business and English. After passing this diploma we automatically offer you a place on one of our business-related masters degrees.

EU and International students

If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.


Modules

Final year

Compulsory modules
Module Credits Assessment
Module: Digital Marketing Credits: 15.00 Assessment: Coursework:
&:nbsp; 100%
Module: Dissertation Credits: 45.00 Assessment: Coursework:
&:nbsp; 100%
Module: Entrepreneurial Marketing And Innovation Credits: 15.00 Assessment: Coursework:
Practical:
&:nbsp; 80%
20%
Module: Global Brand Management Credits: 15.00 Assessment: Coursework:
&:nbsp; 100%
Module: International Consultancy Project 1 Credits: 15.00 Assessment: Coursework:
&:nbsp; 100%
Module: International Consumer Behaviour Credits: 15.00 Assessment: Coursework:
&:nbsp; 100%
Module: Marketing Decision Making Credits: 15.00 Assessment: Coursework:
&:nbsp; 100%
Module: Relationship Marketing Credits: 15.00 Assessment: Coursework:
&:nbsp; 100%
Module: Research Methods Credits: 15.00 Assessment: Coursework:
&:nbsp; 100%
Module: Understanding Markets Credits: 15.00 Assessment: Coursework:
&:nbsp; 100%

Fees and funding

Home/EU students

Our tuition fee for UK/EU students starting full-time study in 2018/19 is £7,500 for the course without work experience placement or £8,780 with work experience placement.

† If your course is studied over more than one academic year then your tuition fees may increase in subsequent years in line with inflation and/or Government regulations. More information can be found in our terms and conditions under student fees regulations.

International students

Our tuition fee for international students starting full-time study in 2018/19 is £13,250 for the course without work experience placement or £14,750 with work experience placement.

We offer a range of scholarships and awards for international students. Find out more.

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Postgraduate student loans

Up to £10,609 available for UK and EU students on most masters courses.

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Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Additional costs for Marketing courses (PDF)

Legal information

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.

 

How do I apply?

You apply for this course via our online application form.

If you require an alternate version of the application form, please email directadmissions@shu.ac.uk.

Not ready to apply just yet?

Why not come to our next open day? Open days are the perfect place to talk to staff and students, visit our campuses and get all the information you need. Alternatively, feel free to ask us a question.

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Find out more about Sheffield Hallam's postgraduate opportunities and community.

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Information for international students

Information for international students including entry requirements by country and funding.

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