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Study Mode Full-time
Year of Entry 2021/22
BA (Honours)

Journalism, Public Relations with Media

Prepare for a career in the fast-moving fields of journalism, PR and media — gaining the skills and knowledge you need for a range of exciting roles.


Everything you need to know...

What is the fee? Home: £9,250 per year (£1,200 for placement year)
International/EU: £13,995 per year (£1,200 for placement year)
How long will I study? 3 / 4 Years
Where will I study? City Campus
What are the entry requirements? 112 UCAS Points
What is the UCAS code? B004
When do I start? September 2021
Placement year available? Yes

University of the Year for Teaching Quality, The Sunday Times Good Univeristy Guide 2020

Course summary

  • Gain in-depth knowledge of journalism, PR and media.
  • Research, plan, implement and manage successful journalism, PR and media campaigns.
  • Use cutting-edge facilities for content creation and editing.
  • Engage with current debates about the relationship between journalism, PR, media and wider society.
  • Study flexibly — tailoring your learning to your career plans, while gaining a solid understanding of all three subjects.

On this course, you’ll examine key theories and issues relating to journalism, PR and media. You’ll learn with industry experts, and gain wide-ranging knowledge along with useful practical skills. You’ll graduate ready for a range of exciting positions within a dynamic sector.

How you learn

Your studies are led by a team that includes award-winning journalism, PR and media practitioners, along with internationally-recognised theorists. They have experience across a range of industries — including TV, health and charity — across the public and private sectors.

Throughout the course, you attend a combination of lectures, workshops and seminars where key topics and concepts are introduced and explored. This includes a mix of tutor-directed learning and discussions, and student-led exercises and tasks. You’ll engage in collaborative activities in person, and online.

You learn through

  • essays
  • practical work
  • case studies
  • reports
  • group work
  • concept maps
  • research projects
  • oral presentations
  • portfolios

Course leaders and tutors

Carmel O'Toole
Carmel O'Toole
Senior Lecturer in Media and Public Relations

Applied learning

Work placements

You’ll have the opportunity to arrange a year-long work placement in between your second and third years. This gives you real-world experience to prepare you for your future career.

Recent students have worked with the BBC, regional newspapers, local and national PR agencies, Disney, Purple PR music agency, Mattel, Douwe Egberts, Dentsu Aegis, Top Cashback, South Yorkshire Police, Sheffield Children's Hospital, Sheffield Showroom and Sheff Doc/Fest, the international documentary festival. Students also work in the voluntary sector.

Networking opportunities

Our staff are active in the journalism, PR and media industries. As a result, experts from across the sectors are a core feature throughout your course. They cover topics from regional and national journalism, digital and social skills to search engine optimisation, crisis management, charity, sports and music PR.

Every year we hold industry events that link you with regional and national PR experts. Graduates return to share their experiences and top tips for finding jobs. Selected students are offered a chance to be mentored by PR professionals for one year.

You will gain automatic free student membership of the Public Relations Communications Association (PRCA). Benefits include exclusive access to work placements, internships, graduate schemes and entry-level jobs, free and unlimited online training, and free access to the industry-recognised PRCA Online Certificate.

We also work closely with the Chartered Institute of Public Relations and the Professional Publishers Association.

Field trips

We take student trips to regional, national and international events, including the Berlin Film Festival, where you get the chance to meet industry experts. 

You can also apply for our Go Global student initiative, which has taken our students to destinations such as Malaysia and Paris, gaining new skills and a broader cultural insight into how journalism and PR are applied internationally.

There is opportunity to study abroad as part of the international Erasmus programme (subject to the UK’s continued participation in the Erasmus programme following the Brexit transition period).

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Future careers

This course prepares you for a career in

  • journalism
  • music and entertainment management
  • in-house and agency public relations
  • media relations
  • digital PR
  • event management
  • corporate communications
  • lobbying and political communications
  • radio
  • film and TV production
  • blogging
  • social media
  • content creation

Previous journalism and PR graduates have gone on to work in

  • BBC World Service
  • BBC local radio
  • Sky
  • TalkSport
  • environmental lobbying positions
  • social media campaigning
  • Oxford University
  • Diva Creative
  • Edelman
  • Nelson Bostock
  • Liverpool FC TV
  • TUI travel - head office PR team

Where will I study?

You study at City Campus through a structured mix of online lessons and face-to-face teaching with access to digital and online resources to support your learning.

City Campus

City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.

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City Campus map
Location

Howard Street
Sheffield
S1 1WB

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Adsetts library
Adsetts library

Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.

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Equipment and facilities

On this course you work with

  • PR Hub — our custom designed flexible teaching and learning space
  • TV studio — to produce content packages and learn about news and programme production
  • Radio studios — learning essential journalism and PR skills for audio broadcast
  • Film screening facilities — the chance to see your work showcased in our state of the art facilities
  • Creative Media Centre skilled support team

Entry requirements

All students

UCAS points

  • 112

This must include at least 64 points from two A levels or equivalent BTEC National qualifications, including at least 32 points in a relevant* subject. For example:

  • BBC at A Level
  • DMM in BTEC Extended Diploma.
  • A combination of qualifications, which must include 64 points from two A levels and may include AS Levels, EPQ and general studies. Where an applicant has not taken AS Level qualifications we may make a lower offer.

* Relevant subjects are • media studies • communication studies • film studies •
English • creative writing • a foreign language • sociology • politics • history •
psychology • accountancy/finance • business/economics • hospitality/events
management • dance/performing arts • drama/theatre studies • geography • art
and design • graphic design • IT/computing • music/music technology • sciences •
sport • world development.

You can find information on making sense of UCAS tariff points here and use the UCAS tariff calculator to work out your points.

GCSE

  • English Language at grade C or 4
  • Maths at grade C or 4

Access - an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.

If English is not your first language you must have an IELTS score of 6.0 with a minimum of 5.5 in all skills or equivalent.

Please note the University will only admit students who are aged 18 at the point of enrolment.

Additional information for EU/International students

If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page. You can also watch a video guide on how to apply.

For details of English language entry requirements (IELTS), please see the information for 'All students'.


Modules

Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.

You can take an optional placement in year three.

Year 1

Compulsory modules
Module Credits Assessment
Module: Digital Skills And Client Management Credits: 20 Assessment: Coursework
Module: History Of Communication Credits: 20 Assessment: Coursework
Module: Introduction To Pr Credits: 20 Assessment: Coursework
Module: Making Media Credits: 20 Assessment: Coursework
Module: Media Law And Democracy Credits: 20 Assessment: Exam
Module: Pr And Persuasion Credits: 20 Assessment: Coursework

Year 2

Compulsory modules
Module Credits Assessment
Module: Brand Management And Entrepreneurship Credits: 20 Assessment: Coursework
Module: Reputations, Issues And Crisis Management Credits: 20 Assessment: Coursework
Module: Researching And Reporting Credits: 20 Assessment: Coursework
Module: Researching The Media For Pr Credits: 20 Assessment: Coursework
Elective modules
Module Credits Assessment
Module: Digital Communications In Practice Credits: 20 Assessment: Coursework
Module: Feature Writing Credits: 20 Assessment: Coursework
Module: Foreign Language Credits: 20 Assessment: Coursework
Module: Global Communications Strategy And Critique Credits: 20 Assessment: Coursework
Module: Life And Style Journalism Credits: 20 Assessment: Coursework
Module: Radio And Sound Production Credits: 20 Assessment: Coursework
Module: Tv And Video News Skills Credits: 20 Assessment: Coursework

Year 3

Optional modules
Module Credits
Module: Placement Year Credits: -

Final year

Compulsory modules
Module Credits Assessment
Module: Applied Project / Dissertation For Pr Credits: 20 Assessment: Coursework
Module: Contemporary And Professional Issues In Public Relations Credits: 20 Assessment: Coursework
Module: Pr Specialisms Credits: 20 Assessment: Coursework
Elective modules
Module Credits Assessment
Module: Corporate Communications: Strategy And Critique Credits: 20 Assessment: Coursework
Module: Foreign Language Credits: 20 Assessment: Coursework
Module: Magazine Creation Credits: 20 Assessment: Coursework
Module: Magazine Publishing Credits: 20 Assessment: Coursework
Module: Moral Panics Credits: 20 Assessment: Coursework
Module: Pr And Power Credits: 20 Assessment: Coursework
Module: Tv2: Tv Journalism And Production Credits: 20 Assessment: Coursework

Fees and funding

Home students

Our tuition fee for UK students starting full-time undergraduate study in 2021/22 is £9,250 per year. During your placement year you will pay a reduced fee of £1,200.

† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.

International students

Our tuition fee for International/EU students starting full-time study in 2021/22 is £13,995 per year. During your placement year you will pay a reduced fee of £1,200.

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Financial support for home/EU students

How tuition fees work, student loans and other financial support available.

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Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Additional costs for Media, PR and journalism courses (PDF)

Legal information

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.

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How do I apply?

You can apply for this course through UCAS.

Apply now via UCAS

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