This module equips you with the team skills to create content for current and emerging online platforms. You will develop valuable skills associated with working in multidisciplinary project teams. ​​These skills will be developed whilst undertaking an authentic learning and work experience project with an industry client. This will involve the design and development of a client project through a project-based learning approach in which you will produce enterprising solutions to the problems and challenges posed by the project. You will be required to bring the specialist practical skills and knowledge that you are learning elsewhere and apply them in the context provided by the project. 

​​​Indicative Content:

• Ideas generation and communication

• Project organisation

• Project management

• Professional presentation skills

• Critical evaluation. Providing and applying constructive criticism

This module provides a practical introduction to some of the primary professional tools and creative media platforms. You will develop a fundamental understanding of the nature and use of a range of creative media hardware and software tools. This will provide you with a solid foundation of creative media production skills which you will be able to draw on throughout your studies. 

Indicative content:  

• Video capture, manipulation and editing 

• Audio capture, editing and processing 

• Interactive media and web development 

• Digital asset management 

• Media applications for a variety of publishing formats 

• Branding and marketing methods 

• Graphic and motion design 

• Professionalism and communication skills 

• Relevant theories of Creative Media Production 

• Theoretical understanding of Creative Media Production 

• Design and plan for creative media production 

This module introduces the principles of digital storytelling used in diverse professional contexts; including commercial, societal and educational. You will gain a practical understanding of how digital media platforms are used to communicate effectively on complex issues with diverse audiences. The module develops you as a multifaceted and ethical digital media professional, by enhancing your practical production knowledge with analytical, writing, and digital storytelling skills. 

Indicative content:  

• Digital storytelling, data visualisation and infographics 

• Narrative structure in promotional and persuasive media 

• Research methods 

• Web / interactive analysis: visual usability principles 

• Analysing social media 

• Cross-media branding and transmedia storytelling 

• Ethical issues in media production  

In this module you will consider User Experience Design and the role of the User Experience (UX) Designer. Applying themes and theories to your subject area, the module will introduce this important process and the key concepts within. You will develop your awareness of the importance of interactive design. You will also develop methods for researching and testing with audiences to design and deliver a meaningful user experience.  

Indicative Content: 

• User Experience Design 

• Developing a Design Document 

• Concepts, ideas and prototypes 

• The industry process 

• Audience, usability and testing, and methods for working with audiences 

• Creating meaningful experiences 

• Multi-platform delivery 

Immersive digital platforms are used to inform, augment, enhance and create audience experiences in a variety of different contexts, including gaming, simulation, health, rehabilitation, heritage, sports, storytelling and narrative, art and more. The usage of immersive digital platforms ranges in scale from multi-platform, multi-user, site specific, digitally enhanced audience experiences, to single user augmented reality tools created for mobile platforms. In this module you develop a critical awareness of the use of immersive digital design tools and platforms, and an industry standard knowledge of best practice when designing immersive digital experiences, for a range of disciplines and contexts. 

Indicative content: 

• Immersive digital technologies 

• Virtual Reality / Augmented Reality / Mixed Reality and immersive digital platforms 

• Interactivity in immersive digital experiences 

• User experience and immersive digital narratives 

• Spatial audio 

• Creating immersive digital experiences - tools and concepts 

• Fundamentals of contemporary Games Engine platforms 

• Contemporary use of immersive digital platforms 

• Distribution platforms 

• Researching and establishing criteria for evaluating immersive digital products 

• Developing interactive prototypes, designs, and associated research and planning materials 

Module Aim:  

This module introduces new methods and tools for creating interactive work outside the bounds of traditional screen media. You will be challenged to work in interdisciplinary groups to create an interactive artefact that responds to an industry-set brief. This module also prepares you for the sandwich placement year and future work experience opportunities. 

Indicative content:  

• Workshops on immersive design, mixed reality interaction, digital narrative design & experimental game design

• Industry-led briefings outlining theme and design challenges

• Milestones set and reviewed by industry contact at agreed intervals

• Presentation pitches of student solutions to industry brief

• Client-led enhanced applied project

Photography and video production share the need for sound understanding of camera technologies and the production process using primarily digital workflows. You will build knowledge of the creative and technical requirements for successful storytelling and communication of ideas. The teaching will cover relevant theoretical and cultural contexts as it builds on audio-visual skills already acquired at level 4. A challenging brief will enable you to further develop their own creative vision while exploring professional production methods. 

Indicative Content: 

• Key texts & critical, current debates in photography and video work 

• Visual research methods & creative idea generation 

• Professional orientation to understand regional opportunities, social networks, competitions and opportunities for publication 

• Experimental audio-visual artefacts & outputs 

• Camera & lens capture/recording skills 

• Studio lighting for video, portraiture & product work 

• Audio recording and editing for soundtracks and music 

• Digital workflows for post-production, asset management, and publication 

• Audience engagement and storytelling 

The aim of this module is to take you through the design, production, marketing, live streaming and documentation of creative industries events. 

The module will be delivered through an enhanced applied project alongside an employer or organisation so you can appraise their own values and motivations in context of the world of work, considering inclusivity and industry sector values. You will be encouraged to bring your own specialist practical skills and knowledge from your subject area and apply them in context provided by the project. 

The enhanced applied project experience will provide you with the opportunity to critically analyse and reflect on your practice in a professional environment to recognise the value of work experience to enhance students career readiness.  

Indicative content:  

• Sustainable production methods 

• Exploring future career pathways  

• Project management  

• Professional communication skills 

• Exposure to industry environments  

• Interview and pitching techniques 

• CV, portfolio and professional online presence. 

Module aim: 

In this module you will focus on storytelling across mixed reality platforms. You will be part of a team-based project, based on a current industry theme, which will challenge you to apply your skills and creativity to craft an "Alternate Realities" artefact. 

Indicative Content: 

• Storytelling across XR platforms 

• Visual Communication 

• Non-linear/Alternative narrative structures 

• UI/UX 

• Experiential design 

• Storytelling ethics/accessibility 

• Innovation across professional contexts 

This module challenges you to develop the intellectual and practical skills to use novel technologies and techniques for manipulating and interacting with digital media. You will use a range of software tools to develop skills to explore new developments and methods. You will look at new and innovative applications of digital media and see how these ideas could be adapted into other applications.  

Indicative content:  

• Lab sessions to introduce and allow experimentation with a range of software and hardware 

• Introduction to generative art 

• Sensors, input and ambient intelligence 

• Artificial Intelligence 

• Innovative user interfaces 

• Strategies for designing interaction 

• Digital media enhanced performance  

The module will ask you to produce research, planning and pre-production materials for a major project. You will be expected to demonstrate advanced key technical skills of pre-production in creative media practice, such as idea generation, research, design, development, and planning, which should be assembled in a set of materials appropriate for submission - the format of these will be dependent on the chosen project. The module will challenge you consolidate your production ideas in creatively conceived major project work and you will be expected to practise project management skills effectively.  

Indicative content:  

The major teaching and learning in this module will be in tutorials with your allocated project supervisor and in the realisation of the pre-production project work. The work you produce here will help you to prepare for producing the major component of your individual showreel or portfolio which you will use to showcase your skills and talents when seeking future work or commissions and will have the potential to be included a professional industry setting. The module will require skills in idea generation, planning, research, project management, and documentation of your progress. Students will be expected to collaborate with their peers and project supervisor. 

This module engages you to work independently on an individual project, choosing between two possible routes: a dissertation or a digital media production.  

The dissertation route involves you choosing a relevant topic that will consolidate your learning and skills in one of the areas explored in the course. Furthermore, you are provided with the opportunity to develop and test your advanced communication skills as well as self-reflect about your work. 

Dissertation route indicative content: 

• Development of a project area of students’ choice 

• Undertaking of a piece of individual theoretical or research work in students’ chosen specialism

• Development of advanced academic communication skills 

The digital media production route aims to demonstrate advanced key technical skills of production in creative media practice. The module will help you to consolidate your pre-production ideas in creatively conceived major project work and enable you to produce media work with a sense of professionalism and for a defined audience.  

 Digital Media Production indicative content:  

• Creation of content for a personal portfolio of work 

• Professional project and time-management 

• Professional production techniques 

• Advanced communication skills 

• Self-promotion and distribution